So many businesses start by identifying a problem people have and trying to solve it. That was the idea behind GreenPal, the “Uber for lawn care” that connects homeowners with local lawn care professionals. But as GreenPal CEO and co-founder Bryan Clayton discovered along the way, he was actually solving a differentproblem for his customers. More than speed, more than a good deal, they want reliability.
Today, GreenPal has more than 100,000 active users and makes thousands of transactions every day. It’s Bryan’s second successful landscaping company, following the $10 million annual revenue of Peachtree, Inc., which sold to Lusa Holdings in 2013.
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