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Good People, Cool Things
Good People, Cool Things

Episode 41 · 1 year ago

Digital Marketing, Flutes, and Disney World Adventures with Nicole Riccardo

ABOUT THIS EPISODE

Nicole Riccardo may barely be five feet tall, but she sure has some mighty superpowers. She serves musicians and creative entrepreneurs who are ready to market themselves effectively and increase their impact + income. Bottom line, she can help you make some moolah to do what you love.

How? Through a combination of branding, SEO, marketing strategy, the Instagram algorithm, and a whole lot more. We’re covering a bunch of it in our discussion, plus even more important topics, like playing the flute vs. the piccolo or the best rides at Disney World.

Welcome the good people, cool things,codcast featuring conversations with entrepreneurs, writers musicians andother creatives. I'm your host Joey held Antoday's guest is Nicol Ricardo,who serves musicians and creative entrepreneurs who are ready to marketthemselves effectively and increase their impact and income sounds like alot of the guests of the show and, of course, a lot of folks in the audienceto so, there's lots to listen up to, and I mean you don't have to take notesduring podcast. I know I certainly don't, but if ever you were going to,this is certainly one to do, because Nicole is dropping all sorts ofknowledge on branding Seo the instagram algorithm marketing strategy back enfunnels website design and we're even talking some trash about Pickalos,which I know doesn't really have much to do with the other stuff, but stillit's always fun to go down rabbit holes like that and we've got a couple otherones that we kind of borrow into to to keep the rabbit theme you likes the getin touch with the show. You can do so a couple of different ways: reach out viafacebook, twitter or instagram at GPCT, podcast or Holler via email joey atgood people, cool thingscom. You can also support the show via the onlineshop by some merchanice. You got shirts, you got mugs, you got hats, you gotwall, art, there's lots of different things, hoodies it's getting chilly outhere in Austin, it's forty degrees, one second and then eighty degrees. Laterthat same day, I can't predict it. All I know is: I am glad I have a Hoodie. Ican throw on when it's cold in there and then I can shed it in the afternoonbecause that's how layers work and you can get a nice hoody for yourself aswell and you don't even have to live in oustn- you can live in somewhere whereit's cold all the time in winter, like a normal winter. You just do you in themeantime, let's hop into the conversation with Nicol Nicole. Thankyou so much for hopping on the podcast to t start, I'm taking a clichedquestion, I'm flipping it on its head. Well, I hope so. At least I like theanswers that I've heard so far, so I'd love to hear your elevator pitch, but Ialso want to hear the elevator that we are on while you're giving this pitchrigh. Thank you so much for havving me. Okay, the elevator that were onlet setthe stage we are on a super spooky, Elevator Lake Tower of terror. So youknow we're just coming off of October still feeling those snooky bides. Sothat's the scene and then here's my elator pitch freelancer struggle withworking way too hard for way too little through my business building courses, It treatives how to get off the freelancing hamster wheel so that theycan turn their expertise into a sustainable and profitable business.Did we make it autemn without dying? We did. It was very close, thenactually reminds me of a great tower of terror story. I guess I have from when was this college sometime incollege we went to California for a National Broadcasting Society EventBroadcast Journalism. Students represent, so it's just a bunch ofpeople from all across the country going to win awards. I did not win anyawords, but our show one an award, so I guess I did win in award. I worked onthat show. So yes, we all. We all want a words. It was great and there weretwo people from the university or East Carolina University, so very northCarolinian accents and everything, and one of them loved the Tower of terror and had beento the one in Orlando and apparently there's a little bit of a differencebetween Orlando and California Tower of terror wise and that there's like anextra drop in the California one or it was something about like the Orlandoone had like a delayed drop. So he was...

...like giving everyone. The heads up he'slike look at this is going to be a drop. It's going to be like we're going to goforward a little bit and then we'll fall and as he's saying that we just gostraight down, and so the look of terror on his face is still one of thegreatest things I've ever seen, because he was like kind of cocky about it, butlike very in a very charming way, I wasn't upset at all, but itw's, justlike. Yes, that was so wonderful and I think that's the last time I've read enthe tower of terror. So there you go yeah. I think the last time I did was asome time in colleges. Wel, I've never been to the California one, but I meanI'm originally from Florida, so yeah Disney, like at least once a year, waspretty much a stable. You know but yeah the Tower of ter the last timeI wrote it well. Actually I should say the before the last time I wrote it. Ithink I only wrote it once maybe like in childhood, and I probably you knowit just like terrified me and was like okay, no like we're not doing thisagain but then again, and I think it was Grad school was the last time Iwent. I you know. Finally, like worked up some courgy and I'm like okay,Nicole, like let's put your big girl pannies on, like we're going to do thishere we go but like can I just say so: I'm a I'm really like tiny, like I'mlike five one like a hundred and ten pounds, you know, and so I'm likebuckling myself in- and you know, there's this lady like sitting next tome, she's like make sure you strap that in tight make sure you strapped at it.Like I felt like I had my mom sitting next to me. You know she was like veryconcerned but w when we hit that drop like Danko for that lady, because I notstrapted intiht like I would have been on the cealing like that, seebolt washold like. I was off of the seat like the seatbelt holding me on. I was like,Oh God. What did I do it's a devastating ride? Who Knew who?I guess it lives up to its name, the Tarof terrr yeah, everyone, everyone isfrightened in it. I do feel like we could get down aentirely Disney podcast episode, but there are other things to chat about aswell. I think your description of the freelance hamster wheel is a very good analogy and like good mental image,because I know I've, certainly as a freelancer felt like that, sometimeswhere I'm just like. I am doing all of this work for nothing and it is it'sdefinitely frustrating and it does feel like you're kind of spinning yourwheels running in place running in a giant hamster ball, but less fun, Ithink running in a hamster wheel would still be kind of fun in real life, butnot in the freelance sense. So was this an experience that you were feeling aswell and you were like wait, I need to get out of this and then once you didyou're like now, I can help other people do it or how did? How did thisall kind of come about yeah? So for me, there's there's a couple parks to thisquestion, so my background IAM, actually a fludist, I'm a classicalmusician, and so that's wher. You know like Gosh, literally since, like FourthGrade I've been in music doing music. I went to college where I got my bout person. Igot my masters in it, so after I graduated, I was kind of doing thewhole freeliance musician thing. I was you know, teaching all these privatestudents and driving around to these students, and I was playing with abunch of diffifrent Orcostra. Is You know just like the freelancing in thetrue sense of the word right, like didn'? It have a night of five justkind of picking things up as I got it, but it gets who real, exhausting real,quick. Let me tell you, and especially you know, as from a musician stampoint, where you'relike driving to all of these different things and I'm driving to students andI'm driving, you know have to wake up at a book. CRACKADON and drive over toyou know, t this city like three hours away for this rehearsal, and then Ihave to do the same thing the next day, because they don't pay for you to staythere over and it was just a whole ordeal. So I got real tired of it. Real,quick and also I mean the income. Just wasn't consistent, I'm like you. I gotbills to pay. You know what I mean, so I ended up getting a normal ninifiedjob and I was in a normal nine to five for Ninty many years and...

...afterwards, when I you know it no wasmaybe about a year before I quit I kind of made the decision. I was like okay,like I'm Dune with this, like I have all of this knowledge beas. Well, Iguess another side note like during all this normal ninety five and even incollege. I've always been really interested in like marketing, which Imean you have to do in trinsically as a musician anyway. Right like you, haveto know how to market yourself, but anyway, so I started doing marketingand you know social media marketing, dealing with websites, Blah Blah Blahand my nineto fives, and so about a year before I quit I was finally likeyou know. I have all of this knowledge like. Why am I still working for otherpeople like? I could be doing this for myself and making a lot more money. Icould be doing this and like helping my people, like other musicians, othercreatives right, and so I finally made the decision thatI was going to quit start my own thing, so I knew before I even quit like. While I wasstill in my nine to five I already knew like. I do not want to do that again. Iwant to start a business, that's going to allow me to scale it right and so yeah. I was pretty pretty aware of thatbefore I made that transition and already kind of you know thinking ofways that I could set myself up to not be on that freliancing hamsterwill, because I was like I ave already experienced that like then theyre donethat don't need to go back there, we're looking for consistent and come don'twant to go back to an nine to five will need to be able to pay my bells, butalso ware importantly like I would like to you know: Wow be able to. I don'tknow, save money or like go to the grocery store and not have to. You knowcount every single thing that I'm putting O my car. You know like I justyou know the little things in life right so yeah. I just I felt pretty stronglyabout that. The second time around that I was not going to do that excellent, excellent yeah. I thinkthat's I don't know about you, but I feel likea lot of the ads I see for like hey. This is how you can start your ownbusiness. This is how you can get out of the rat race type thing, it's alwayswet, Shuln', say always, but most of the time, it's like a guy on a yacht orhe's like standing in front of his pool in the backyard and I'm just like I. It probably appeals to some people,but for me yeah, it's like that type of thing of like I'd like to be able tosave to maybe go take a trip. I don't need to buy a yacht. I mean we're inAustin, which is a very landlocked kind of city. I guess you could take it outon the lake, but even so like it's not it's not for me, but hethat's like sucha common message out of it, but I think kind of looking more into that of likesaving being able to buy groceries. It's like Kanye in good life, he'ssaying having money's, not everything not having it is, and I think aboutthat more than I should, because that waslike good Kanya before he went a little a little wild yeah went a little wildout there. Something else that I wanted to touchon since you do. I that part of Your Business, too, is like focused onInstagram, and I like what you have on your website, which jis get rid ofinstant overwhelm, which I think is very real. I know people who spendhours on the platform every day. I have probably done it myself too, althoughin the pandemic world I have spent significantly lest time on social mediaand it's been pretty wonderful, the bestfarm, but definitely still a big part of any creative musician. Really anyonethat has a business like you do need to get. Even if you don't like it, even ifit overwhelms you, you got to be on these platforms. So what are some ofthe ways to get rid of that instant overwhelm yeah? And that's such a good point,because let me tell you there, I feel, like most people end up doing the same thing and likeI've done it myself, you know before I...

...obviously knew what I know now. It'sjust so easy to be scrolling and you get sucked in and then it's eent anhour and you're like. Oh, my God. What what have I just done for the past hour,like I don't even I'v Download the downloaded the like know it Oup, likeI'm, buying this girl's outfit. What is going on here, like I'm, not doinganything, so I think the biggest the biggest thing really is. You haveto have an overall strategy. You have to have a goal right and that's one of my biggest things. You know yeah. I know a lot about instagram, but my zone of genius really is more the likeconversion, side of thing, things, marketing and sales right, because, ifyou're spending to three for, however many hours on instagram a week,especially if you're a Freelanser, an entrepreneur, a solo, preneur, abusiness owner right, we don't have that many hours to be Wastin a week. Weneed to make sure that those hours that you're putting in that you're, seeingsomething from it you're seen a result from it right so being very intentionaland having a specific goal. Okay, like my goal this month might be, I want toincrease my following number: Okay Great. But what like? Why is that yourgoal? You know, so you just keep kind of going down the rabbit okay. So maybeI want to increase my followers this month. That's mighel! Why? Because I'mgearing up because next week I am opening up my membership site or I'm launchingthis ebook right. So I want to build more followers to that way when Iwaunch that it's going to bring in more sales for me right so always gettingdown to the like the very basic like what is the overall goal here andreally craftig an everything very intentionally with that in mind, andI'm talking literally every single thing from the stories that you postevery day to you know how many posts you put up aweek to what you're talking about in those posts to how much engagementyou're doing every day to the the other accounts, the types of accounts youknow who you are actually engaging with right. You want to make sure thateverything you're doing. Has that Angoaling mind otherwise, thenyou get into that. You know just ween hours week after week and your you knowthat we're back on that hamster wheel right. So we want to avoid that in theway that you avoid, that is by making sure that you have that goal in mindand you're being very strategic and intentional, with everything thatyou're doing lovely, lovely yeah. I think Itherehave been many Sunday nights were I'm just like HMI spend too much timenot being productive to which is like totally fine. You definitely need totake breaks, but if you do have that strategy mapped out, it is so helpful,really really in any type of endeavor, but especially and our kind of neck ofthe woods here and you're. Actually, okay, so ihave twokind of follow questions about Your Business in general. I think it'salways surprising to hear- or I'm sorry it's always interesting- to hear,what's most surprising to you as a business owner, because I think a lotof people you know maybe you're. Like me, you're big fan of shark tank. Yousee these people starting their business and it's like now, they'remaking twelve million dollars. Look at that I'm, but there's a lot that goesinto it behind the scenes, obviously, that we don't see so what's somethingthat has surprised you as a business owner yeah, I o okay. Let Me Rain in my brainhere for a minute there's a lot. I think so one of the big things for me,especially transitioning from a normal job and having somebodyconstantly. You know telling me what to do and what my days are going to looklike and Blah Blah Blah to transitioning to being the one incharge. That was something I I really struggledwith. That first was figuring out. You know like how to Praywer attaxe my days.What do I actually need to be working on like Amma? Is this just busy workthat I'm doing like? Is it actually...

...moving the needle? And it's so easy?When, especially when you're first starting out, like you, do everythingyourself right, you're, not just ha business owner, you you're, the socialmedia manager, you ere, the copywriter you're the web designer you're, the tech support your customer certiiswrite, you'R, all the things, and so it can be really really difficult tofigure out. You know what is actually worth my time to be doing, and then youknow you constantly have a million things on your plat and a mile long todo this so just figuring out. You know how to prioritize that and how to actually like spend your time. So thatway it is going to move the needle and- and you are going to see a return onyour investment right, your investment being your time, but also yourresources, your financial resources, but anyway yeah just just making surethat you know you're actually doing what matters and not spending too muchtime on the stuff that doesn't matter. You know, because I have definitelyfallen down that rabbit hole of you know I'll, be on CANBA and makinggraphics. That's you know three hours later, I'm like Oh, that was so muchfun, I'm being creative of making things and Blah Blah Blah. But then youknow at the end of the week I'm like looking through my needspreadsheen islike okay Nocol, like you, Goy Zer Leeds this week. What were you doing?Oh well, you know I spent three hours in Cava, but that's what I was doing sothat was definitely I mean I shouldn't say surprise, but itwas unexpected how big of a hurdle that was, and definitely you know, figuring thatout and overcoming it. That makes a world of difference. I am it's like. Ifeel like it's kind of like in the beginning. You know it's like justgoing up, Hok a little bit up a little bit up a little bit and then you figureout how to like prioritize things, and it's just like skyrocket up. You knowit's game, Changer! That's! That is wonderful. I like Ilike the it's like going back to the tower of terror. I guess just Disneyworld in general, like the there was one for going back down the Disney red.There was one that was called like the rocket roller coaster, maybe where itstarted like literally straight up and speaking of Cona, you could pick amusic song to be playing and they had stronger by Kanye, and I am pretty surethat's what I pick, because it was like one of the only ones I recognized,apparently I'm not into popular music, at least from the two USANDS, which Ithink most of those songs were, which is certainly not true, because Idefinitely know a lot of songs from there. Maybe rocket roller couse, whojust didn't have a good strategy. But anyway I digress. I'm no, your yourbusiness is, I would imagine, largely digital, and Iknow obviously the pandemic has been awful for a lot of different people andbusinesses. But Yours is one that you can do remotelyyou're working with a lot of people who are probably also working remotely orat least have remote elements. So has the pandemic for lack of a betterword, not really have that much of an impact on your business or has it evenhelped? It yeah that's an interesting question andI mean to be honest, yeah a things kind of got even busier for US wence thepandemic hit, because I have basically two sides to my business. So I have theeducational side, which is you know my my personal stuff. I have the coursesworkshops, but then I also have a digital media agency where we do. Youknow brandy and Bub design, brand photography, graphic design, copyrightall that good stuff, which again you know, is all digital and so definitelywhen the pandemic hit. You know I'm someone that I've always been a big fanof digital because it's a lot easier to scale and grow a business that way soI've been talking about that for years. At this point and then of course, oncethe pindemic hits I realy like Oh crap, like I have to be online now like thereare no other options like if I don't have a website. Nobody can find me if Idon't have a website N. nobody like knows what I do. Nobody can hire me ifI'm not on social media. Like I my...

...clients can't you know find me, so itbecame pretty essential for a lot of peopleand a lot of businesses once the pandemic hit. That, like I, have to getmy digital presence up, ind running or I have to get my digital presentsRevampe, so we definitely saw a big influx in inquiries and and clients andpeople now really understanding. You know the power of having in a digitalpresence, okay, we're going to get back to this,but I do want to take A. I probably shouldhave asked this after you were talking about being a musician, but we're goingto jump back into that. So put yourmusician hat on for the moment here and one of my favorite things. Maybe maybemy favorite thing to ask any musician is what the worst Gig they've everplayed was, and I even in spirit of Halloween, did a spooky. I spook, I guess just aspooktackular spooky spooctaculars too many spooks, just one spooctacular ofseveral musicians, whohve been on the show, sharing their worst gig. I, whichI think is just it always leads to such good stories and I'm sure, with yourbackground, fellow Wood Wind, I played clarinet so always appreciate a goodwoodwen section. What what is your worst Gig? So I will say to prethesis Iam. I do consider myself pretty luckybecause the gigs that I've had like I don't have any for stories. If you knowsomebody like stepping on my instrument or you know a anything crazy like that,but the one that immediately pups into mybrain. So my actually my very first well actually t wasn't my very firstbut my I was going to say my very first paidGig, but I've been paid before, but I guess it was my first paid Gig withlike a professional orchestra, my very first paid Gig with aprofessional orchestra I was in. I think this was Undergrad at somepoint, but so just for anybody out there I' Nawi said I'm a flute player.If we may or may not know what a Picklo is, it's you know the little like miniversion of a flute of for lack of. You know better way of phrasing it. Butit's you know really high and thrill, and you know, as a flut player, you'reyou're expected to play bulls, you should be able to play flu and Picklo,but most flute players are either like they consider themselves a pickloclayeror a fleet player right. There's like there are some people that can do both,but I am one of those people that, like I am a fleet player, I am not a Pickloplayer. I to be really honest. I hate the PICKLO. I hate playing Hilo. I justlike paint everyone who plays Picclo to like what I had to buy my Picglo. I hadso much exemtmen for the fact that I just had to spend like thousands ofTall Lok aby those instrument, because Li freaking hate it but anyway, so myvery first paid gag with t e professional orga show was, of courseplaying Picklo right, but here's the kicker. It was a fourth of July concertand on the program of course, we have stars and stripes forever, whichanybody who is in the classical music world. You know that is like thequintissential American piece of music on every Fourthof July concert, and italso has a massive pickole Osolo in it massive every picklo player ever. Thisis like Vasolo that you memorize it and every case signature like you know howto play, and that was my first gig on the instrument that I hate playing abig. So Lo and it was just you know, I remember when I got the music I wasjust like well, this is what I get. Did you nail Thesolo at least I mean,of course, professional. You know fantastic h, the okay. This is also aside note, but related to playing...

...instruments, can't remember what it was. Maybe itwas weakest link or something someone was talking about how they play fiveinstruments and one of the ones they were counting was recorder, which Ithought was. I mean it is an instrument but alsolike we all learned how to play recorder inElementary School to some capacity like we can probably what ninety percent of American students can play hotcrossbuns on the recorder. So I don't know if I'd count that as an instrument,if I had a list of other instruments, if, like the only thing I played, wasrecorder. Yes, I will promote that, but if I can play other instruments, Idon't know, maybe I'm being too judgmental, but I thought as a fellow I'm with you like, I will say so. I hadto learn how to like brokue flute and like Boroke, there's O grose reporder,like that's a whole thing, but the thing the fingering system, for that isa lot different than like. You know normal recorder like there's, there'sjust some differences there and so yeah. I don't I mean I play multipleinstruments, but I have never added recorder to that list. So I don't know,maybe it's about time to start et's, takein takehem back over the world. Yes,add it to my resume reporter: okay, we will get back into thebusiness side of things and something I always like to ask mainly because it'sless work for me, but I also think you obviously know yourself better than Iknow you I so I like to know a question you wish. You were asked morefrequently and you've kind of touched on ot a little bit about being in theonline business space and how digital entrepreneurs can scale their business,but like what is there like one best way to get those conversions that youwere talking about before yeah? So this is something that gets mepretty Joste up because yeah, like I was saying earlier, myzone of genius is definitely wore so on the like conversions, like margetingsaleside of things, and there are a lot o a lot, a lot of people online,especially in the you know, digital entrepreneur space, so people who havegigital courses disual like products, workqotes things like that, pretty much. What we're taught is youknow you two things you have to have an email list and you need to be runningfacebook ads right, but the thing that never really made sense to me is okay.Well, F, I'm just starting my business. How am I going to be putting money into facebook? DADS HA? Idon't like I'm not trying to go in debt over here, and especially because Ispacebook odds like as a social media marketer and a social media managerlike facebook ads are a lot they're freaking, confusing d. It takes a lotto learn how to like, run them and run them wou and doing thet copy for it andad images and Av tessin and well, it's a whol Freakin rabbit whole. So it'sjust like what it never made sense to me why people were like you know youhave to like be running facebook gads. If you want to grow in Skhil which,like yes at a certain point, you do want to be doing that, but right off anthat, you know the other thing they talk about isemailis, which, yes, we need to have an emalist. But the thing with email is ismost people online. They teach it in a manner that Ipersonally think is Doinga very big disvervice to people they're, just likeOh, create this previe and create provies and more freebies and morefreebies. So that way you can, you know, get people to Opton like how a out havethose optens and get you know, but when we really break this down so whensomebody is opting in for a Freebie right they're doing so because theyhave some sort of problem or struggle ighand they're wanting to learn more so once they do that what most peopleonline teach is. Okay, Great. So they opted in for your Freevi now sendt Hema welcome sequence right and then you send out your weekly email newsletter,whatever you're doing by weekly monthly. But...

...if somebody opted ind, they signed upbecause you have some free download. Let's say on you know here are the fivebest apps for instagram right, so somebody opted im because they'relike yeah, you know I want to do better on Instagram, I'm trying to make this apart, ofmin bus, Nan, it's great. I want to learn more right, so they signup. They get your email, your welcome sequence and then they're getting yournewsletters, but does that solve their problem? You knowlike they opted in for a reason, because they have a problem withsomething they want to get better at something. But your welcome sequenceisn't going to fix it. Your free download isn't going to fix it right.We know that instagram as a whole. freaking word deal like that's. Whytherere ful courses on it so really the way that it needs to be doneis every single Freebie that you have should be leading into a paid offer,because at the end of the day, that's the best way that you can help supportthem and help them with T. I their problem right, there's! No! No! NoFreebie and I'm sorry, if anyhing, you know, I'm bursting any bubbles rightnow, but there's no free download on the Internet. That's going to be ableto solve your problem or be the magic secret sauce. That's going to you knowmake your business take off right, like it just doesn't work that way. It mighthelpe with like one little thing, but then there's another thing and anotherthing and another thing right so for anybody else out there, who is youknow creating digital offerings products courses whatever that? That isthe best way that you can serve people right. That's the way that you can helpthem get that transformation and be able tosolve that problem that they're struggling with. So instead of people,just you know: Oh freeme Freeby, freeme, Freebe Fretty, and then it leads tonowhere, which in you do that you're leaving a lot of money on the table andalso not helping a lot of people that are raisining their hand and Tey mayneed help with something. You know you want to make sure that every Freebiethat you have is very intentionally needing to one of your paid offers. Sothat's kind of one of the biggest secret backon things that most peopledon't talk about online and so then we have like. I know I definitely did this.You know I had all of these freebies and then theyre leading to nowhere andthen when I finally realized its like O, it's a whole mess trying to like workthrough and fix everything and get it all resorted so yeah, there's thethere's the hot tea fur today, if you want to like start generating trulypassive income, wile also poping people. So when, when I like the hot tea, even though Iprefer my t iced, actually that's not true. I've had plenty of hot tea thisyear, probably even more so than I ever have what a wild time to me alive. Whatmy hot tea currently excellent. Yes, let's get some Asom ar some slirclet AD. It Slur Bane hold on. Thank you for adulging Yo tthat, as of or is so so fascinating to me,and I have certainly only scratched, like the point: Zero zero one percentsurface- that's up on there, but going back to how everything should be leading to apaid offor like I really like that directness and the helping people, andit made me think of something that actually generally is a Freebie butyoutube. Videos of I have gone to Youtube. Who knows howmany times- and this is like a- I think, a good blueprint to kind of follow islike the video that, let's say like fixing the flapper ind, your toilet y.If your toilet is running which mine was a few months ago andthat water bill was astronomical, so Wull not recommend, I, of course it wasrunning while I was on a road trip, so it was just sitting there with notbeing fixed for week, itwas great, but I digress I but the youtube video. WhenI'm like. Okay, I I mean this was my...

...first time. I've always lived inapartment, so I've just calld a maintenance person to fix somethinglike this. So I'm, like I'm figuring out how to do this by watching youtubeand there's, like you, know, hundreds of videos, but the most valuable one isthe one that says immediately like this is what you need, and this is how youfix it and they demonstrate it and it's like a minute long video. I don't needa five minute backlog of like you know. I was down in my lock and I fixed atoilet and then all of a sudden, like my dreams, came true and I'm likekthat's great. I don't need it. I just need you to show me how to do this. Idon't need like a whole history of toilets. I because that's what I meanyou might be going for cat videos or, like other mindless content, on Youtube,which there's plenty of that. I would say my og Youtube Channel is full ofthat as well. I'm not solving any problems other than. If you need someone to judge, then I provide that, but for like tutorialvideos like and and any kind of like music editingto it's like a twenty minute, video with like a minute of it actually beinghelpful and you're just wasting people's time withthe other stuff, and it's the same mindset there of like if you're, justthrowing freebies that, like maybe the first one sure may have helped solvelike a problem that they have, but if the other ones are just kind of liketangentially they're, going to lose interest real fast yeah. Exactly and that's definitelysomething I mean it's honestly, it's applicable to like every every marketing potform thatpeople might use whether it's your social media, whatever social mediaplatform, your webstate, your emails, and this I mean as definitely anunpopular opinion- and you know don't get me wrong, I'm all about likesharing your story, talking about how you got to where you are blah Blah Blahlike that. There is power in that. However, it's at the end of the day.It's not about you! You know it's not about me like when somebody comes to mywebsite. It has nothing to do with me. They came to my wat ID say because theyhad some sort of issue that led them to googling, something that brought themto my website right or they were on Pinterest, and you know they had somesort of a problem that they were typing in and they found one of my pins andclicked on it right. It's not about me it's about them and their issue andhelping them solve it, and so you know whether it's an instagram post or anemail that you're writing or the about page on your website. H, that's a bigone that I see a lot a lot of people, Lake really missing the mark on it'sstill. It's not it's not about me. It's about making sure that my audiencefeels like hey. I see you, I hear you, I know what you're going through and Iwant to help you fix it, and this is how right like that's really at the endof the day. That's all anybody cares about the what's in it. For me, that'slike the one thing that I always keep in my brain is the what's in it for me,that's what they want to know. You know they want to know how I can help them,and that's really all that we need to focus on and if you can do that, you'regoing to help a lot more people and you're going to make a lot more money. Okay, real quick about me how? How longshould it be just as long as you need to say, like this Tom, I'm going tohelp you yeah, so the about me page, really, I'm a fan of you know like one page orless pretty much like we don't want. You know a whole, you know essay. Wedon't need a novel. We really like you want to have a headline. That'simmediately going to hook them in, like, I think, the one on my website. It'slike the Instagram I'LGROT THEM SEO marketing strategy. Like do any ofthese, make you feel like your head is spinning right and then you kind of goin you just do something! THAT'S THE LADY! Like Hey! I see you like, I getit, you have that stack of books on your desk next to you that you'reprobably never going to read like same and you're looking through all thosecute notebooks that you bought at Tj, Max hoping that you know somewhere inthere you're going to find them at it magic secret sauce, but like it's stillnot happening like I get you, I was...

...there. I've done that and that'sexactly why I'm here to share everything. I know so you you don'thave to go through what I went through right like boom. There's an about pageand yeah, it's about me, but it's really again. It needs to be about them,and then you can have a little thing at the bottom. You know hey interested toget to know more about, like my cedentals or whatever, like click hereN, make it look to your resume or whatever you can have a blog post.That's you know your whole big story or you can pop a video in there. That'syour story right, but really at the end of the day, you know you really justneed to focus on the how you can help and serve them and making making surethat your audience is feeling really seen and understood and like you're theperson to help them love it your additional credentials. Iassume, leads off with hates pickaleos. Yes, first line and right underneath it itsays, recorder, please Recordin, excellent! I'm helping help and buildout resumes on this episode. That's always always a good goal. There, okay,you're almost off the hook, but always like to end with a top three and sometimes I'll source. These from myguests as well- and I liked yours quite a bit because I'm sure, if you do drink you've, probably been drinking morethis year in two thousand and twenty. That's that's a general you not inindictment specifically on Nicole, but anyone listening. I and so. Let's justchat your top three cocktails, my top three cocktails where we go cheers e,an ASR clan or ymy. My tap poktails, okay, number one. My personal favoritecoctail is a hurricane new nworleands. I love New Orleans, it's my favoritecity in the whole world. I consider myself Omeyn more LINEAN at heart, butanyway hurricane. It's like a pretty. I don't know like a fruit punch almostbut with like rum in it, and let me tell you they're dangerous, don't havetoo many, then they're done thot because it tastes like Jews. It willmess you up, don't do that. Zero out of time would not recommend. So there'sdelightful though okay hurricane number, two, my number two favorite cocktail,we're going old fashioned. Just you know, Nice simple gets. The job done,you know, makes you feel real classy and then number three, my number threefavorite cocktail. I would have to say just okay. I think this might be thename for it, but a pineapple upside down cake. It's like super basic of me,but it's just like the you know: The whit cream Vogka with like pineapplejuice and a little bit of Grenidy ne, which just like so good. I was going to say, there's a sweettheme here, but I guess old fashions are not super sweet, so nice way tobalance it out. A little bit yeah cle Yo, know got like one one for dependinon your mood: fantastic, Il Nicole. Thank you so muchfor taking the time to hop on and chat. If people want to learn about, you goto your about you page or sign up for anything that you'reoffering hat. What can they do? Where can they find you yeah? It's wellthanks, so much for having me and if people would like to find me, I spendmost of my Internet time over on instagram. It is at Nicol Ricardo andmy laughing has two seeas in it. So and I see OLERICC ARGO. My personal websiteis just nocoer PARTOCOM, that's going to have my more educational resourcescourses workshop stuff, like that, my agency is macorpardo Mediacom and for anybody else who is a creeivemusician, freelancer Solopan, where I also have eigt facebook grew calledcreate your Clarer, which is a community for other creativefreelancers. I do some trainings in...

...there we have guests come on so yeah. I would love for you to come.Hang out with me in any of those places welfully. I sounds like a great time,regardless of which of those spots I like them all, yes, and I always liketo end with a bad joke. Why can't you hear a terodactol go to the bathroom? Why? Because the P issilent Goo after today, People Ko.

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