Good People, Cool Things
Good People, Cool Things

Episode 24 · 2 years ago

24: Empowering Women with Jane DO


Jacey Lambros and Danielle DeAngelo of fitness brand Jane DO chat building a brand, new challenges and opportunities with home workouts, and how they've created a community to empower women across the world.

Welcome the good people, cool things podcast featuring conversations with entrepreneurs, writers, musicians and other creatives. I'm your host, Joey held, and today's guests are J C lambrose and Danny D'Angelo, former radio city roquettes who founded the Jane do fitness brand. Their total body workouts fuse aerobic strength training and flexibility to provide the variety that women need to do it all. Uh, it's there in the name. Say It's great, it's fantastic. Jane do is on a quest to create the largest community of the world's most powerful women and their classes. In addition to kick in your butt, will also lift up your spirit and give you the confidence to hit any type of goal that you have in your life, whether it's personal professional combination, all that good stuff. And dudes, don't tune out just yet, because there's a lot in here for you as well. How you can support your dudets, how Jac and Danny built a brand from the ground up and now have five locations, an APP, live streaming courses, just all different kinds of stuff. It's very inspirational all around. We're also talking music, because, I mean, I work out without music. Is that even, I think. Can we even do that? I don't know. I don't want to touch it. If you'd like to support good people cool things, you can do so in a couple different ways. Follow the show at GPCT podcast on both twitter and facebook, or check out the new merch shot. There's lots of good stuff. The sure to my great workout shirts as well. They're super comfy and they look good even if you're sweating in them. Let's dive on into the episode. Let's say we're on an elevator for five floors. That's just enough time, if you to give us a quick background. Who you are, what you're all about. Tell us about Jane Do. We are the women behind J do. I totally self a female empowerment brand and we are on a mission to create the largest community of the most powerful women. That's it in in a shell. That's our real short elevator pitch, and I can expand on that. JC and I meant dancing with the radio city rocket, which we did for combined seventeen years, and what we learned at our time at radio city dames on the Greek stage is that there is so much power in a group of women coming together so we use our love of fitness and our passion for band and founded our studios. We founded them five years ago and, doe to the pandemic, we unfortunately had to close all five of our studios. But it's given the the opportunity to quickly shift and connect with our zines digitally. Awesome. So it. Can you kind of take through that, take us through that shift, because I think that was kind of a certainly not something anyone really expected happening back in March, and I think I resulted in a lot of kind of quick strategic changes for a lot of businesses. So can you kind of take us back to then and the the changes that you made? Fortunate enough for us, we already had our APP... the works and we had our APP launch date set for March Sixteen, which is actually the day our studios were shut down. So we felt like we had a slight advent in that regard. However, we still had five studios clothes and had to figure out how to, you know, our business throughout in you know, unpredicted amount of time. and well, it's still continuing. So we pivoted very quickly with the help of my Jain Dude Anthony took savvy we were able to transition my garage, our garage, into a live stream studio within twenty four hours. Wow. So you know we have we have relied on resources and advice from everyone in our circle of friends and family, and that has been priceless awesome. Do you have a favorite piece of advice that you've gotten? Will ask Danny for this one. Yeah, I think a paper favorite piece of advice is that, and this is one that we give, not necessarily that we received, but that there's no substitution for hard work, and you most certainly learned about that at our kind dad being with the rockheads. But now were able to transition that into the studios and by goodness for Google and Youtube, because we have had to learn how to operate the cameras and learn about lighting and basically turn into a production studio overnight. And we're breaking for because do you do is a mission, I mean a perfectly driven business, and our mission is to those largest community than most powerful women. And when you are perfectly here that, nothing is going to stop you from obtaining that right. So once it happened, it wasn't an option for us to just sit down with our arms cross and wait for the studios to be open again. We wanted to jump into action and stay connected to our community, because our health is our best defense against this thing. So we wanted to keep them moving. And something else that we've learned from being self funded and not necessarily Scie. We've received from other people, but something we've learned ourselves is that, you know, money is not always the solution. For us, the solution has been to get creative and to be super scrappy when we have to be. But because of that, as a result of our commutivity, we were able to pivot faster than a lot of our other competitors and so that we're really great, great hole for a fracading. We always favor the scrap you brogs around. Well, I think you have to be really to to reach what you you want to do. If you're sitting back, I liked that, just sitting with your arms crossed...

...doing nothing. That's a that's a good image of the way not to do it. Yeah, I mean it was it. We're doers at the heart of it. Our whole community dowers and we go so sumly and passionately about being in control of your own life that we put it in our name. Game do awesome. I like that. I like that and it also I you answered one of my questions of how the name came about. So checking off my list. I love it. I love it. Yeah, we knew we wanted a name that women could stand behind, that was a call to action for people to achieve something and do incredible things. So we like to say we made one success by how woman feels and if you're doing your succeeding, you're chewing something. One of our differentiators to is that we, you know, focus on the game and most fitness studios are going to ask you about what you've gained, but a game you do because we want our community to find their strength in find the studio or now inside their home or on the beach or wherever they are, act that they I. will work out and be able to keep the strength and apply it in the real world. So it's not just about the physical strength, it's also about, you know, having sexual confidence, financial confidence and emotional confidence. And once you find that confidence and that's strong, you can cross finish lines. Right that the goal. You can load the depth off the ones ray you may have not have had the confidence to where you can ask for a raise, right, because we all have to find our voice and be your own advocate, and that's what the community, gene do community is doing. That's awesome and I definitely want to touch on that community aspect because I think that's something that can get overlooked a lot with businesses. is kind of forgetting about that community as you are starting to grow. But these are going to be your biggest advocates, they're your biggest endorsers and I always think this is super fun to hear. Jac We can start with you, but what's like the nicest thing you've heard about Jane do or like the the, you know, coolest comment that you've seen? I think one of the coolest comments was one of our James who said, you know, because of the confidence I've built inside the studio, I've been able to rock sexy launderie for my husband for the time, or because of the confidence I've gained a Jane Do, I've been able to ask for a raise from my boss. That's awesome. That's so cool. Danny, do you have one as well? Yeah, you know, mine is going to be some of the Japy, but it's not just the our gene does that are writing in. It's also the jam does and the people in their lives, because you receive letters from, you know, the people who are around, the women that are taking classes, and it's not as women. Men also take the classes as well, but it's still flattering and humbling to have someone right in say you have changed. You know this...

...person's life and this is someone I care about, and because of it they are more confident, they do feel stromber and and I see them getting, you know, stronger and more powerful and getting me stringth to do something about it in the real world some and it's like you just feel better. And when you're feeling better, especially right now when it seems like there's so many different things that are out there to knock us down a peg like, if you have that confidence, it's makes all the difference. Yeah, one hundred percent. When you talk about community, right now there are two weeks that people can access because the studios are closed. One is the genes you on the man to APP and appen, broken down by different study parts or class pipe or length of time, so you can really customize your workout. But another way is through our gene do live stream and what's great about the live stream is there is a chat component and unlike when you're in the studio, whether it's an instructor and the instructor has the microphone and then, you know, it seems like a one side of conversation, our live stream classes are happening in time, which is great for accountability, but it also gives our beings a voice. So we've actually learned so much more a doubt them through that, throughout this anything from what they're eating, were they're cooking, what books they're you know, they're reading, where they're spending their quarantine, if they got into a fight with their boyfriend, their family members. So we feel really grateful for that, to getting to know them on a bit much deeper level than we have just these type of studio. Yeah, I think that's been a cool, sort of unexpected, I don't know if I want to call it a perk, but it kind of is like is do get to know the people that you're interacting with a lot better. Like I know I've I've certainly seen colleagues with it amazes me how well put together their workspaces and I look at mine that's gotten, I know, like an empty smoothie Cup or like just things just strown about everywhere and I'm like man, I really need to get this together. I definitely want to get back to the business aspect of things, but something that I've noticed myself doing, especially over the last month, is just kind of being on a kick of like early two thousands music and just realizing like all the songs that I was listening to like in high school, and some of them I'm like these still really hold up and are motivating me to get things done. And I know that a lot of people, you know, like to throw on music while they're working out and it kind of just helps get you in that sort of like let's do this mindset. So are there any songs that you found that have been super helpful for that? It's so funny that you bring up music. Our greatest challenge with our livestream component, in with our on demand APP has been licensed music. Yeah, it's one of the hardest things to discover license music.

I mean there's a lot of great artists out there, but we have gone through several databases to find something that works for us and we're still trying to evolve that. We did our first outdoor class with other humans yesterday, you know, so the first time in three months we were permitted to be outside teaching and we were able to use spotify again the artist that we know in love, but it was so empowered. The music is a driving force, especially what we do we call rhythmic cross training, so it's done to the music. So we think about teaching a class to all these songs you don't know. Takes a lot of preparations for us as trainers, but it's also hard to motivate our community with music that you know they've never heard before. We know the impact of music and the power behind it and we definitely don't take it for granted anymore. I'll say that. Yeah, for sure, it's that is an interesting thing that I think that a lot of people consider. I think unless you've really kind of dove into that world, you're just like, Oh, I can put whatever they can just yeah, throw on a spotify playlist and you'll be totally fine. But that's a a fun, interesting challenge I think that you have. Yeah, yeah, I'm going going. I know I have a friend of a friend from college who's a musician and he he's always sharing that hit because he's on some of these databases that you were talking about of UNL system music and he actually does some my some fun little tunes. So if you're ever, if you're ever truly desperate, I can I can send them along, but hell, you showing up after this. He'll always share what is featured in, which is Super Fun. He was in he was in an exercise video. I think was the first one that I saw from him. I think it was like a Singapore exercise class or something like that, and he's like, look at this, halfway around the world, people people using this song that I write. So I thought that was super cool and I'd love to kind of go back to the business side of things. Your goal of being the largest community of the most powerful women. Reading between the lines means that you are hoping to scale and get larger, continue growing, I and I think that can be a fun challenge for a lot of businesses. I know some businesses start and they're like yeah, let's you know, let's make a hundred million dollars the first week, and it's like that's not realistic or like they're trying to grow too quickly or have no aspirations for growth, and it sounds like you've hit a pretty nice sweet spot of steady, continuous growth but without going way too crazy that you're burning yourself out and, you know, not reaching the goals that you want to achieve. So how have you approached that opportunity to scale? Well, I think five years ago when we first opened our first studio in Jersey City, we actually opened it under a different name. was called to...

...sports bar, and we needed to leverage the bar based fitness because again, it was just the two of us and we did not have a lot of money. We're looking something that's identifiable for people to connect with an understand, because will be able to leverage this and we'll have to invest as much money in marketing. We knew after a year, and our first year was in Jersey City. I don't know if I said that Dros City New Jersey. After a year, the the community and we keep going back to it because felt so strong and powerful. We knew we need a name that everyone could stand behind. So we transitioned one year to the day and change the name. So our goal after we got to two studios, and you know, when you first open, I think your goal is to like just make sure you could pay all the bill, and that's the truth. I don't think that we even at that point knew what our next steps were. After the second studio we said, all right, we think we really had something. Let's see if you can get to five, and in September we were able to open you a number four month Claire and our first New York City studio in flat iron. And as the brands at and as the brand continued to evolve, we most recently, in the last couple months, said you know what, like you soke about earlier, can't you see physical strength to be the most powerful version of yourselves? There are all these other elements that need to be incorporated. So, in addition to want you to continue to scale, because now we have digital, which we were looking into any way, but now this is sort of, you know, push the trajectory a little bit further ahead, we want to continue to go into other facts, as the female empowerment, and you may ask what is that? Yes, what interview myself? Yeah, you're you're running this interview, Joe. So something is that we want to look at, like I said, financial confidence and what that looks like for women as they are making life's choices, so purchasing a home, to fore mom, keys to life, insurance plans, policies or, you know, opening your own business. What does that look like? We want to be a voice, trusted place that they could come to for resources, and the other, again, a sexual confidence. So we want to find the confidence to be able to share with their partners and talk to them about what what they like in the bedroom, have the confidence to put on the Lauderie, the sexy clothes, and also maybe explore with some toys, if you will, and we'll leave it at that now. That's I totally agree that the communication, I think really in all aspects of life, but especially from a sexual perspective, help so much. But it can be so difficult to bring that up, even with someone you've been in a...

...relationship with for a long time. Totally and you know, it's first female empowerment goes. Sex Peck is, you know, a hot topic right now and we will certainly want to be on the forkfront of having these what maybe work with seeds have the topics in the past. I know we are getting a little bit away from it as we do get more comfortable talking about it. We overall is a you know community, but we definitely want Jameson at that for from of leading the conversations and again having a safe place for women to ask question or being a resources they want to have the confidence they need. Absolutely, that's fantastic. All right. Well, you two are almost off the hook, but astute listeners of the show. Now I always like to end with a top three and I'd love to hear your top three most inspiring women are, Blakeley, we love this question. You can each give me three if you want, and we will cheat it a little bit. So you're there. I think I shout. I'd say you are, Blakely. I B G and I'm a set with Bethany Frankel. I knew she can be a controversial one, but I love that she had sot outspoken. She has built an empire, she's empowering women and I love to drink so as much as she does. Is your drink of choice the same as hers? Yes, in Margharita, because I make my own and I probably has been more to heel it in it, and I hope that one day we can also expand into the alcohol acid as well, and I'm certainly endured that every day hopefully at five o'clock most days around, for I may or may not have a reminder that goes off at five o'clock that says drink wine. So no judgment. Fill your herminder. Means that you are where we are right Ye, are our bodies remind us, but it is important. You know, I know we're talking about it, but it is important to celebrate, you know, the small winds and the accomplishments, and you know, JAC and our fortunate enough to have each other after five years. Another one of our successes is that we are still friends and we must really want to be doing this. While I don't speak for myself, I hope she feel the same way with anyone else put each other and we must certainly like to celebrate all the achievements and accomplishments, because you can't just focus on how difficult and challenging everything is right now. Absolutely, I think that's a fantastic reminder of celebrate the achievements were we're doing great things during this and if you don't take the time to be like, Hey, I kicked ass at that, like you'll go crazy. Yeah, exact exactly, Jason Danny, thank you so much for taking the time to hop on and chat all about Jane Do. If people want to learn more, if they want to try work out, if they just want to know more about you, where can they find you? Yeah, so there's two weeks to work out with us. You can visit Jane docom Live Stream to take our live, live classes. In...

...that way you can take class with the Danny and myself personally, or you can download our Jane do on demand APP, so you can work out any time, anywhere. Fantastic. I'm downloading it as we speak. If I yeah, do it password. Yes, amazing. That'll be fantastic. I know I certainly need to get back into gear after this past week. So we're good forward. All right. Well, our health is our best defense against this thing. Yes, yes, it is. And of course, as we always do, will end with a Corny joke. What is a bananas favorite gymnastic moves the splits to people. Oh my gosh,.

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