Good People, Cool Things
Good People, Cool Things

Episode 8 · 2 years ago

8: How to Use Storytelling for Business Success with Tamika Bickham

ABOUT THIS EPISODE

Tamika Bickham is an award-winning TV journalist with a knack for storytelling. She and I share the belief that everyone’s got a story to tell, and that the most impactful stories can help change lives for the better. No matter what kind of work you do, you can take her tips and experience and learn how to use storytelling for business success by creating the kind of content that will truly benefit your audience.

Tamika’s passion for storytelling led to the creation of TB Media Group, a story-driven content marketing agency focused on cultivating stories, creating engaging content, and connecting with audiences in authentic ways.

Welcome to good people, cool things, the podcast featuring conversations with entrepreneurs, writers, musicians and other creatives. I'm your host, Joey held, and today's guest is to make a Bickham, founder of TV Media Group. To make as a fellow Miami Hurricane, it's all about the you, and has a delightful story of accidentally launching her own business. It's still going strong and to Mika has learned plenty along the way, which she kindly shares throughout this episode. We chat about how she started TV media group, the most surprising parts of running a company and my storytelling is essential in any profession. What's dive on it? Coming from that storytelling and turtle locome backgrounds, and I feel like we always need to feed that created side exactly exactly, or else we go crazy exactly. So I mean, I don't know if you find it the same, like coming from a journalism background. Well, I guess I should ask you. I mean, I'm over here at the one asking the questions now, but you're running the centerview. I mean this is what this is what I do right like. But how do you find it now, coming from, you know, more of a traditional I at least that's how we were trained. Great Traditional Turtles and background. I feel like so many of us end up in the digital social space. How are you liking it? I think overall I'm liking it. There's definitely some elements that I think are lacking in the digital like I think you have to generally, well, it depends. For some of the clients I work with it's like, you know, they're very social focus, where it's like hey, you kind of have to tell this message in like fifteen seconds, and in those cases I'm like, well, sometimes it makes more sense like dive deeper into a story and you know, you might have to sacrifice like as much detail as you'd want to put in there just to have a quicker, more like eye catching thing. But I think there's there's definitely some cool opportunities, just as far as like the different platforms that are out there. I mean, don't even get me start on Tick Tock. That's its own thing, but like just with like the level of like social listening and all that, like ancilary data that you can use, I think can be super interesting and how you shape a story right. Totally agree. Yeah, no, I mean I think it's just a natural progression because the way that we tell stories and like the platforms that we have to tell them on, has changed since we they've been in school and, you know, we were learning the art form of storytelling. So it's just changing so fast and we have to adopted. You know, at the end of the day, we are all of us have businesses or even just as individual we all are extensions of the media in some capacity. So we all, I think, have to think about how we are creating content. So I think that that's fun. Absolutely. Is that a good segue into into TV media? Did you see how I set that up there? Yes, it is perfect and I think that's a good segue. Excellent. So give me the elevator pitch. Imagine that we haven't spoken in years, not based on a true story, and you're catching up on on life and what you've done. How did the TV Media Group get started? What was the impetus for it? Tell me everything. Oh good, yeah, how we got started. I mean, this was definitely never part of the plan, I tell you that, but that's okay. I feel...

...like a lot of us end up becoming accidental business owners and sometimes that more fun. You know, actually I was working in local TV news for about four to five years, so I'm not very long, still pretty early in my career and I was, you know, back here in south Florida as to the local preview reporter. Decided I wanted to get out of the business. Love storytelling, you know, love connecting with audiences, but I just couldn't take constantly reporting on negative news and I wanted to do something a little more positive and feeling like I just had more of an impact in a positive way in the community. So from there I went in to nonprofit Ur but in two thousand and fourteen, two thousand and fifteen, you're starting to now hear these buzz words like brand journalism and content marketing. At social media's kind of blowing up and brands are taking a more notice and how they should use it in their marketing strategies. So I went to go work for the local symphony, the new World Symphony, and pretty much went in house, as there in house journalists, so creating video content for them and blog content for the website, social media content, email newsletters. So it was my business is kind of born out of that. I was working one day for the new world company I was add an event shooting and shooting video and I met my first client and they came up to me to say hey, these a video, and it was actually someone from the Communications Department at a local city in Broward County and they needed a video for a project that they were doing. So I said sure, why not, I can do that. So I literally went onto some business work and created my LLC and created a business account and I said right here, I'll do it. I'm mom a business now and I only created my business because that client asked me to do a video for them. Little did I know four years later I would be here doing this full time. So back then it was just I say back then like that's a long time ago, dece me, that's it. That's a decade ago. That are I mean that's last decade at least. That's Oh right, right, December two thousand and fifteen is what I incorporated. But yeah, at that time I was still working full time and I even went on to take another job and little by little I got other clients and but I would usually only work with a client at a time not to overwhelm myself. I did some freelance on camera work but primarily was doing full service video production focused on storytelling, you know, in a journalistic way, which is my background, for nonprofit and for local government. So passed forward to what was it now, two thousand and eighteen, I was working for the city of Mere Martin Browert County, handling all their marketing and communications, still working on the side with clients, and they ended up eliminating my position. So yeah, that came as kind of a surprize. I had a little bit of a headset up, but I was kind of at this point of like, okay, you know, I haven't a somewhat established client. Makes four or five clients at that time that I was working with definitely not enough to pay the bills. So do I go ahead and do this? Do I take another job? And I actually had a couple other job interviews and neither...

...none of them came through, and I just felt like it was kind of the universe showing me which direction I should go in. So that's really how full time TV media group wasn't even a year and a half ago at this point. So yeah, I mean I just again we started video production. I knew I have a love for storytelling. Helping my client do a better job of telling their stories communicate their stories. But at that point it started to once I went full time with it, started to work into just content creation storytelling in general. So that includes video content but also, you know, copywriting, blogging for clients and social media content, so the digital marketing aspect of things and in addition to the video production side of things. So that's really what we do now and have grown a lot in the last year and a half or so and having a lot of fun doing it. That's good. That's a that's better than growing and having a miserable time. It's smashing your teeth every day's moment. That's inevitable. But I've definitely learned to embrace the process and enjoy like the stock more. It's all part of it. It's not part of the journey and I think sometimes you're so anxious to get to the other side and the side where it's like everything's great to have all these clients and making all this money, we're getting amazing results, that we're doing such off and work. But you know, there's always going to be hard times and struggles along the journey and I think we don't take the time to really just kind of be in that and enjoyed that part of it too, because there's a moment when you overcome the struggles and you get better, smarter and learn more. So I'm having fun going through that learning and growing process because over the last couple months I had a period where I I don't know what happened, but in like two months it sprippled my client. I mean it was of the it was crazy. I was I wasn't sure how I was going to handle it all, but it was all they were all good problems to have. So that was when I was like, okay, I need to really focus on growing a team, coming up with more structure here, structuring the business so that we have a process the streamline things and I have support to do this, because I do know that I want to scale and grow. So that's kind of the stage that I've been at and that's really a fun place to be, you know, when you're growing the business side and growing a team and finding awesome people you can work with and rely on who are better at doing these things than you are and you can learn from as well. So I love that I'm having fun with that and focusing more on business development and just, you know, kind of focusing on the direction I want to take the company in. So awesome and I think that's a part of running a business that can often get overlooked. Like a lot of times people will have an idea or sometimes have someone come up to them and be like Hey, do this for me and then you're like boom, business as in your case. But can you talk a little more about the business development side of things and sort of what processes and resources and tools that you found most helpful as you're scaling up Your Business? Uh, yeah, you know, I definitely. I just I started tapping into different things online. You know, there are certain things, as I'm sure you know, in a marketing field, when you're working with clients and timelines,...

...a timeline, deadlines, revisions, reviews, you're dependent on the client delivering things and getting back to you in a timely manner and there's a lot of things that can really backlog your production. So I was running into a lot of that. So and it was negatively impacting just how much more business I could take on or our productivity as a team. So I really just kind of took the Google started looking for other people who have the desfil agencies definitely are at a place where I see myself going and looking for people with resources. So I actually came across someone named Jason's plank. I don't know if you've heard of him, but he has a really awesome podcast, awesome library resources on his website and it's all about how to grow and scale your agency and putting you know, having clarity and you know your vision, vision and what direction you're going, but building a team and also having crosses in place to handle clients, develop the team and all of that. And there were just certain key things that I started to learn by listening to his podcast and also investing in some of his resources that were a game changer for me and I've executed a lot of these things from the team perspective, one of them being hiring a project manager to really handle kinds of day today, handle kind of managing the freelancer, handle client management, which were the things that were bogging me down and professing me from working on the business development side. And part of business is always keeping like that sales pipeline fool and if you're just so focused on the work, and I still love the work, it's still do the work, for sure, but I can't have, you know, I can't spent all of my time doing that because now I'm not keeping the pipeline full because inevitably, you know, cliently, clients, you know, come and go. So if you're not constantly working on keeping that full and, you know, signing new clients, you're going to kind of have this up and down in revenue. So those are a lot of the things that I learned from him, just kind of tapping into other agency owners. As an agency it's kind of a different in unique mottle. So I've just looked into that and that's been one of the main things. And then also working with a colleague of mine, unjust clarity. Yeah, I guess You Could Call It business coaching and I found that important be as an important thing to invest in in two thousand and twenty as far as where am I going, who do I want to market to, what type of clients do I want to work with? Because in the beginning, right, you're just saying to everything, and I was getting involved in, you know, when you're doing social and digital and video, you're fine. Need, I feel, or your clients need wet sides, and I was getting too wrapped up in all these other things that we're really not at the poor of who I am and what I like to do, which is telling stories, working on messaging and creating content. So I was like, okay, let's get rid of all that. I'll have strategic partners I can refer that work too, focus on what I like and now kind of what segments or what industries do I really connect with personally and from a business perspective, and focus on marketing to them. So that's kind of where I'm at now. So you talked a little bit about how you love telling stories, which, naturally, as we both have journalism backgrounds, that's a key part of really any good stories, being...

...able to kind of find that message and what you want to tell, and we have been talking beforehand. I don't know if I had hit re for it, so maybe this will show up on the podcast earlier. But how the changing media landscape and the focus on digital and social and how that has changed or impacted the way that you tell stories, and can you talk a little bit about both how that traditional journalism background still plays a part in the stories are telling, but maybe there's a little bit more of a sort of digital slant to it now. Yeah, yeah, I mean you know what I love is like when I meet those clients or potential clients who are like, I want to work with you because you have a journalism background and that's who I'm looking to work with, because we still have to tell stories. Digital is different, whereas we don't have as much time and it we have to keep thinks shorter and to the point. But at the end of the day, I heard somebody say once, and I wish I could remember who it is, but state and social media is like networking at scale, which is so true. Like, if you think about it and you're going to a networking event to hopefully, you know, meet some potential clives, you're not going to just say hi, my name is, to me to Bickam, my company's DB meeting groups. Do you want us to do your social media for you? Like it doesn't work like that. And so many people approached social media, digital marketing and storytelling online that way. You have to build the relationship. You know you're at a markie. I think about when you're at a networking at it and you introduce yourself to somebody, you have some questions about them, you know who they are, where they're from, their family, what they do but they like to do for fun. Okay, so then after that maybe we'll grab coffee catch up. It's know each other a little bit more and it goes from there. I mean, I think you have to approach social media digital marketing in a similar way as far as you're telling a story, but you're building a connection, and so many people forget that when they're just selling in fifteen second videos or, you know, in short pieces of coffee. Now you know that all have the purpose, but there's still have to be some thought behind. What is the story of who I am, what I'm offering, what makes those different and unique and why people would want to work with us? At the end of the day, we're all humans, for all people, we all want authenticity and connections. So I mean, in order to get that, we have to build trucks with the audience and we do that by telling stories. So when I work with clients, I mean the first thing we do, if we sit down and we just talk, I kind of interview them as a journalist like. That's what I bring from my background, because if I just sit there, and I've done this before, I've asked the clients. So tell me, what's your story like? What can we work on? As furst, drafting a narrative for you? And one of my very first clients told me our stories are these nine areas of service and I was like, okay, let's try that again. That's not your story right. It's not like we're not here just to sell what you do, not to sell your products and services. We're here to sell you as a person, because people buy people. So yeah, so, I mean just are my journalism background. I approach it that way. Interview my clients because most of the time they don't know their own stories and I can pull out the information when I sit down and interview them. And then you know, and from the organic side of things, that we're creating blogs and social media content, we're taking that story and we're dressing the narratives and looking at who their audiences and making sure we're tailoring that content to what that audience wants to hear and we're not selling. So yes, I mean we definitely have to shift how we tell stories...

...for the digital space. But you know, we had mentioned earlier, we're all in a way that an extension of the media. I think we're in the past people pitched media in order to get their story out there, but we all have to create content now because we have our own media channels. You know, we have a website, we have social media, we have a youtube or a podcast or, you know, video content that we're putting out there. It's so I ortant you know how to tell a story and build a connection, and so that's, I think, where our journalism backgrounds really come in and are an added benefit, because really so many people are not good at doing it, or at the very least they're not good at doing it for them fellows, absolutely, and I really enjoy the getting that connection piece and I'm glad you mentioned that several times. I've found personally for my freelancing career, that a lot of the folks that end up being clients are people I just met, like you know, and happenstance and just have we have that natural curiosity to want to learn about other people and learn about their stories. And I remember meeting someone at a South by southwest event here in Austin. Whole city shuts down, it's delightful, traffic is miserable, but I was at I was walking by. This was a little east of downtown but you know, kind of takes over that whole area, so there's lots of things just going on, and I was walking by like a converted House that had become sort of like an event space and a company was just putting on this sort of like you know breakfast with like live music kind of thing, and I was like, Oh, this looks fun, I'll just pop in here and ended up chatting, like just walking up to a table that had an open spot to stand and just started chatting with the people there, and one of them, a year and a half later, reached out to me and was like Hey, you know, I work for this company and we're looking for some content for our new site that we're starting and I remembered you had said that you're a writer and you know, are you interested? And I was like yes, like what a great you know, what great memory I'm actually and that wouldn't happen if you don't build that connection. Yeah, yeah, you have to, you have to have that connection and that curiosity and I think I think having the journalism background certainly serves as well, and that regard absolutely. I mean we should all think about how we'd storytelling on a daily basis, right. I mean, and it's like I always say, your story or your message should be the heart of your marketing strategy. Everybody always thinks tactics and okay, I need to postpone social media or I need a video or I need to get my website up, but haven't even thought about their content, how they have or, you know, the message that they're going to put on these channels, like what is their why? And it really has to start from there and that sees all those other channels. So I tend to find that people work in reverse and and don't start with the story, the message first. So it's so important. I mean even in just one too one, you know, even if you just take the digital bide away or video or you know, anything that you're doing online and you're just talking about meeting a person, networking with the person or doing a presentation in front of a group. You know, how do you get them interested? You tell a story about yourself. You know, you people, you know, you ask them their story. So it's just that natural human curiosity and connection that we all, I think we all crave. So Yeah, love it, love it and I want to get back to TV media group, because you said you kind of accidentally stumbled upon this...

...and are now in the growth mode. So I'd love to know what's the surprising part about running a business? Everything, I mean, it's just one big learning process. I don't know if I could say one, one surprising thing. I mean, there's definitely a lot, probably. I mean, everybody talks about this, but I think you really don't realize until you're in it, as far as judge how quickly time to escapes you, like how much you have to struggle so many different things and you don't realize all the other things that you need to do in the beginning, right, like you get your first client. They're like, Hey, create a video for me, and you're like, okay, awesome. So you know, you shoot the video, your grip, you edit a video. Happy Client. Yeah, okay. But now you're scaling, right, and you have fines when you have a team, so you need lawyers and you need contracts and your you need to invoice make sure you get paid and you need to pay people and you need to have all of this documents has and then you're accounting and many the market your business. Like there's just so many sides to having a business to manage and to keep up with. So that's probably the most overwhelming thing. Until you can start to get some things in place to help support you on that, weather's administrative support or project management support, then you can kind of have your sanity back, because I know for a while I did not have my sanity. Yeah, it's a lot to juggle. I mean you're always on. That's probably another thing. You don't really realize it, and I feel like people always say that right, if you never can turn the business off. I think that takes some personal discipline and training in order to you know, just I mean we all need some free time, we all need some time to relax our minds a little bit, but not realizing how all consuming having a business can be was probably another surprising thing. But I think as time goes on, you you learn how to how to balance that and take a day off. So check the email maybe per a day. Yeah, so I would just say that it's time management and juggling pretty much being everything. And Yeah, so, I mean it's overwhelming for sure, but I think kind of tapping into any resources, whether you have a mentor or you know, there's somebody that you can find, whether it's on my courses or you know how I found another former agency owner who specifically teaches other agency owners how to grow a business and scale a business. I mean, once you can invest in those kinds of resources, I think it's so worth it. So you're not playing a guessing game right like in the beginning you're like, okay, I think this is the right way to handle this problem, but you're not sure because if you're a first time business owner, these are all things you haven't encountered before. So I found that, after kind of guesting on a few things and something to get right things to get wrong, it's much more helpful to just go ahead and pay for the answers. And I'm sure there's been many evenings where you're in bed and you're like all right, time to go to sleep and then something POPs into your head like wait, a mids did I do this? Yeah, Oh my good to yeah, I mean so many evenings right like I'm just like I'm gonna just work through the night or I'm just going to sleep here on the couch...

...or on the floor for two hours as I have to be back up again to get all of this done. I mean it's definitely it's definitely a hustle and a grind, but it's the most rewarding thing that I've done. Well, that is wonderful to hear. It's all worth it, all worth it in the end. Pick it out anyone who's thinking about it or is like I'm at that point, I want to quit. Pick it up. Yes, you will reach the top of the mountain and it's wonderful exactly. I think as long as you say true to who you are too, you know, as long as you say true to doing things that you truly love, like you have always think back to why you started and what it is you really get joy out of and you love to do. So I think if you stay true to that, because I think we all go through that right like you may start. For me, I started doing a video and I love that. I love video storytelling. That's probably my favorite thing to do in my business. But then you have clients to ask you for something else and something else and you get further and further away from why you started and really what she love, and maybe that's where some of that anxiousness or, you know, on happiness can come from. So I think always kind of saying true to what you're really good at, which you know really well, and what you're passionate about, will keep you on course. I love it. We're going to turn that into a motivational poster and then dish out to Bos like can hang it up on the wall. Excellent, im you're expectually writing some of this down. We can quote for my social exactly. Yes, well, we'll, we can transcribe this, turn them into very nice quote graphics. Fair, and I think that that again we're all about the SEGUAYS here. I think that's Segue is very nicely into the top three, since we both love telling stories, I would like to hear, and you can, I guess, do either past clients or from the early journalist days, of your top three stories that you've gotten to tell. Okay, I love this question because this is I mean, this is this is the fun part, this is why we do what we do. Um. But that's definitely a hard question, stoll right, because there's I mean there's so many stories sometimes in news and I people wouldn't realize you do three four stories today. So sometimes I don't remember a lot of them, but the ones that I do that really stand out. One of the first ones it was the story I did in Montgomery Alabama, which was my first TV market. It was called living in poverty. It was actually a sweet piece and so my news director, I think, I think he brought that story to me. Yeah, there was like a article in the paper that said one and three children in Alabama live in poverty, which is a staggering number. So we wanted to do a profile on it and I was like the only way that this story will work is if we can actually show a family or a child or children who live in poverty. So that was that was a bit of a challenge to get that, obviously, because that's a very personal and difficult thing to share with a very public audience. But we ended up finding a family and my strategy there was actually I just hung out at a soup kitchen for a few days and I just talk to people again, like Bray, like just building that connection, building that trust so so that they would trust me enough to want to go on camera. So I ended up finding a family. It was a single mom with three children, so a family of for living on about eleven or twelve thousand dollars a year. where, I...

...believe at that time in maybe two thousand and eleven. The poverty line, I think, was something like twenty twozero a year, so Barbo of the poverty line. And she opened up for doors and shared everything with us, from how they have run out of food at the end of the month how she, if they need milk or eggs, has to walk six miles to a door to get it. Because she didn't have a car, she paid one of her friends in town to drive her to the grocery store wants the month to get the food that they needed for the month. She had a daughter who was a senior in high school and she this one month that we kind of, you know, showcased her life. She showed us how she saved twenty dollars for her cap and gown that she needed to purchase for graduation and money for a prom dressed from a consignment store and very inexpensive dress. You know, some of the things that we all take for granted, but just showing how they made it work as they still strive to have somewhat of a normal life and, you know, even just living with gratitude even being in that situation. But it was very eye opening and it was a beautiful story and it was really rewarded because when that story aired, several people, I mean I don't even know how many, ended up calling the station. There were people that knew her who ended up going to her house. They gave them clothes and food. Some people gave them money. I think I remember member actually, which blew me Aways, that Auburn University at Montgomery actually called an offered a scholarship to her daughter, who was a senior in high school, to attend school. So there was just I mean that's just shows the power of storytelling and that was eye opening for me and I think it was, you know, a positive experience for the family who told their story. So that was really rewarding. That would definitely tap my list. Let's see. Second Story I would say is a story that I did. was actually a series at channel ten at W PLZ in south Florida, where I was a reporter from two thousand and twelve, two thousand and fourteen. So I don't know if you've ever worked that dreadful overnight shift or morning shift. I gabble. That wasn't it. If you dabbled. You don't dabble lot usually those who do, I give them all the credit. But I work what three am, so like noon or zero pm whenever we got off and I found myself in a situation where it was super unhappy. I had gained a lot of weight. I just wasn't looking or feeling my best, as I wasn't eating right, I wasn't sleeping right, I wasn't exercising. So I set myself this crazy goal to compete in a bodybuilding competition for the first time ever and I was going to lose like forty, forty five pounds in order to get on stage, and I had about eighteen weeks of training. So about halfway through I was losing weight feeling that I was like okay, I'm going to meet the deadline the show that I wanted to do, which was another nine weeks from months. So I went to my news director. I just said, Hey, I'm doing this thing, which means I'm going to get on stage in a bikini. Just want to make sure that's okay with you, so you know, keeps some pictures pop up somewhere. There's no surpises. He's like, Oh, yeah, that's great, let's do a story on it, and it ended up turning into a nine week series...

...where every week I was doing a story on my weight lost journey, but I would highlight different things like this is how I do the Diet one week, or this is what my workout routine is like, or I did another story on the history of bodybuilding. So I turned it into something educational that I thought the viewers could take away with them and even one week I ended up turning the spotlight on the viewers and asking them to share their weight lost journey. So I actually featured some of them in the stories as well. So, as a result, I had people who were coming to train with me and work out at the gym with my trainers, people who came to the competition in the end, which I ends up placing in the top five, by the way. Nice, but that was a really fun story because I think health and fitness have always been part of my personal journey, so to share that journey for me was was really fun and I think it also inspired our viewers so, you know, live their healthiest lives and worked out and get in shape and also realize that, hey, there's not anything you can achieve if you don't put your mind to it. So that was a lot of fun. And the third, let's be I'm going to have to pull full of client story for this one. You know what? I'm going to actually go with my very first client, that one that came to me and said Hey, I need a video on it. Said, okay, let me go creat my l sad I did that this story for the city of Sunrise, which is in Broward County here in Florida, and they needed a story on a program that they were doing for high school students. They called the Sunrise Leadership Academy, Where High School student it's like a group of high chiming high school students or interestness to the engagement. So each year they have kind of a different project that they're involved in. And that year, what was that? Two Thousand and fifteen, two thousand and sixteen time. They of project where they paired high school students with senior citizens and had them teach senior citizens how to use the internet or how to use, you know, their Gmail, facebook, all social media, skuype and Youtube. It was so funny to see them experience. But it was such a cool project because, you know, you have kids who are sixteen, seventeen, eighteen, and then you have these results who are in their S S who really don't know social media, but they want to because they have grandchildren they want to keep in touch with, they want to keep up with on facebook, they want to see them on skype or on facetime. And the reason the city did this is because they saw that there was a gap as far as their population. They had a lot of their population, I don't know the exact members, that we're senior citizens and then a lot who were younger, in that kind of high school age. So the way is that they were communicating to city residence needed to be different, right. So like the older generation kind of wanted the flyers and the paper and the younger generation want to find out any city news and updates on social media. So they wanted to find a way to bridge the gaps through a program and that's what they did with it. But not only were there years it is and learning from the kids about hey, youtube. I mean they were getting one of the guys who was getting on a dating website. Some of them were applying for jobs, but you know, these adults were teaching the kids about life and some of the challenges that come with life or getting old and their back through their getting or the right is, and also just a desire to take connected to...

...their family as they grew up. So it was definitely a two way learning process and it was such a fun project to work on. So I would say those are my top three, all very different but all rewarding. Those, those all sound terrific in their own ways. And I'm just picturing the last one time. It sounds glorious. Oh my goodness, I will send it to hilarious. He's like some, yeah, I remember this one guy. He's like, I think I got on plenty of fish. He's like there was a lot of matches, like go on to be bad. Yes, truly an inspiration for all of us. Exactly. You'll still probably have the online dating figured it out before I do. That's amazing. Well to make it. This is just flown by, at least it has on my end. Maybe, yeah, maybe it was like pulling teeth on your end, but hopefully not. Hopefully it jo did as well that it has. I hopeful. Yes, yeah, I'll plan it. We've got motivational posters already on the way. I've contacted the printer. They've they've told me that's they're on the way already, so we're looking forward to that. In the meantime, if people want to learn more about TV media group or find you online, how can they do it? Yeah, my lovebit is TV media group, Acom or you can find me connect with me on Linkedin to MEK a biocom or instagram to make a boom TV. So I would love to connect with you there. Lovely and, of course, astute listeners know that I always like to end every episode with a joke, so we'll do one that I just heard this morning. It's a brand new, I mean it's probably really old joke, but it's new to me and hopefully new to everyone listening as well. I used to be obsessed with the Hooky pokey. Yeah, I used to be obsessed with the Hooky poky. Then I turned myself around. Good after today, people.

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