Good People, Cool Things
Good People, Cool Things

Episode 35 · 1 year ago

35: Growing a Fanbase and Becoming the King of Drip with CEO Chino Marley

ABOUT THIS EPISODE

Atlanta-based rapper CEO Chino Marley is on a constant grind, working on his craft and growing his fanbase. We're talking about his newest music videos "High" and "Active" — two songs with distinctly different vibes and feels. But through it all, Chino stays true to himself and his ability to tell stories. We also chat his new album, the power of the Internet in promoting music, and some upcoming technology he's excited about. 

Welcome too good people cool things, the podcast featuring conversations with entrepreneurs, writers, musicians and other creatives. I'm your host, Joey held in. Today's guest is CEO Chino, Marley and Atlanta based rapper and the king of drip, who just had his new single active drop earlier this month. We're going to be talking about that his music video high, which is one of the most edertating music videos I've seen in a long time. Super eyecatching and lots of good stuff going on. And there we're talking all about his career as rapper, his writing process, how he's promoting his music, and he's a big techy to so we're going to be talking about some good tech stuff as well. If you'd like to get in touch with the show, feel for to reach out Joey at good people cool thingscom or facebook, twitter, instagram, GP CT podcast, and of course you can always buy something at the merch shop. Just go to good people cool thingscom shop and while you're doing that, why don't you listen to this great conversation with Gino? There we go. All right. Well, let's let's start with just who you are. Tell everyone, if they don't know who Chino Marley has let him know. I don't know. You know Marley or you know Marley is? It's or rising artist, like independent and I'm being granted for years starter rapping. Really a kid, you know, I love computers and technology, a little music. You know, I gut sees kids, wife, you know, like I'm basically to know Mars, a familine man and a business mayor. A's who I do you remember the first song you listen to where you were like, okay, I like this, yes, like like like the first song that made me want to rap? HMM, yeah, it was a it was a little whine the hot boys. It was hot boys to hot the hot girl song. I need a hot girl. Oh, what's it? Any bood? A girl? That would made me still at Warner rap that. I heard the whine and look and turt verse. That made me like really like Tuney and like Oh, yeah, that's what I awesome, awesome, and like we're talking about you. You've had a lot going on in two thousand and twenty. Just drop the active music video and before that the high music video, which both, I think, stylistically song wise and video wise, two really different sort of feels on there. Can you kind of talk? Let's start. Let's start with high, because I think that music video is fantastic. There's so much going on, it's so colorful. It was the process of like for for both the song and putting the video together. Well, for the song, for the process or the song. I was sending my studio one day and, you know, I spoke, we I spoke a lot of we know. So I'm just seeing rent down...

...and I'm high and I'm like the beat. The beat was just playing and I was just joking around and my cousin like that's five son. He's like you need to turn it, make that a song. So I just stought, you know, this rapping and I like it actually was freestyle before it was actually made. So like and I just start rapping and they like man, that all got a gold. That's a tight like song, like for you, if you like any type of person who get high, whatever your high heels, that's the song right there. And that readdull. Like made me like call my producer, like Yo, I want to draw this, and went to the studio and and I dropped it like it was just like it was a high plus fun process. Because my engineer was like, man, you got to hit them notes, you got to hit them notes and know like and like. Well, it was a foreign process. I love the process of making that song because I ain't think it was going to turn out as good as it did. And then with the video, we actually in La in the video. The video was shot in La, not yet. We walk around La and my producer and I'm just rapping him with my vider to rapping it while I'm a video Arca filmerus and the guys that make carttoon videos called all four bandcom they make a lot of rock and roll like videos and were made me reach out to maybe my manager reach out to him, because it's like they are. They make videos that that pop to the A, even like the pot to the I, and they really be if they think like I. It took me, I'm a little minute, like good, three, four minutes, but I didn't know how to video is going to turn out because we shot the video it real life and they turn first to a cart doom like. So I salute them. They that was whole like I ain't think it was going to turn out like that, but they made it turn out like we're just pop out at you, and especially if you had, like you really tuned in it. Yeah, I agree. I think I compens a great way to a great way to put it. And did you have any sort of input as to, like I want, you know, I want this coming up on this one scene? Or was it just like you trust them? I had had no input out, like I said, he know how to video was going to turn out. I just know they did. They think like I ain't Becuz I just know I talked to him on what I want done to the video, but I ain't tell them how how to, how like how they got it secrets, Iin. They did that on their own day. They did everything on their own. I just shot the video and sent them the footage and they sent back the cartoon video. I trusted them and because it came out nice, because they do some real good work. They do real good work, especially when they doing rock and roll. Be Yo. Yeah, it's always impressive to see that when you've got like an idea in your head but you're like,...

I'm not sure how this is going to end up, and then you see and it's better than anything you could have measure. I told him a slute because, like, Hey, I didn't even fakeer to turn out like because I didn't know how they was going to do. Or I told you, was shooting real light foot. It's going. They turned into cartsom like with everything that we doing in a video. I did that in real life, like and they turned into a cartoon. I feel like that was dope. That was really dope. Yeah, very impressive. Everyone listening. If you haven't watched it, go check it out. It's and, I think, enjoyable even if you're not high. But yeah, that that would add another layer to it. For sure. If you not, has gonna make you want to get high. Well, one high. Look if I was at and then your active music video just dropped earlier this month. Yes, and largely it's mostly just you hanging out with friends just around. WAS THAT ATLANTA? Yes, sir, you're filming. Okay, there, all right, last a couple places. Yeah, yeah, that was that. That videos. She were there. Like that video is one of the videos I had the most energy, like the energy just all the way up there. I love them and the video because, like, I went to the top of the roof and we had a lot of energy, me and my friends like we had a lot of energy and they the director, Zudo, you, Zudo, and and that, like they were saying do this and do that, you know, and it was just perfect. It was like a perfect shoot. It was a real perfect shoot, like they had all meted out and it was freestyle, like it wasn't cleaning like three days ahead that same day as how like everything was carrying over Nice. And you've got a couple things I think that stand out is in some shots there's mass being on, since we're still in the middle of the pandemic, and I just your your choose and really whole like fashion throughout that. I think very, very impressive. How do you consider that like going into itive, like Oh, I want to make sure I'm giving this, you know, wearing this at least in a few shots and getting some good, good looks at it, or is it just kind of like I feel like wearing this today? Yeah, it was like, you know, like because now they gave me a tighter. They called me the king good droop, so it was like I got it, you know, meat up. I got to match them standards. Like if they they give me the tighter, I guess, you know, look good. I guess it drew. So I had to sell sit down, drip it down, you feel like. Had to put some on together. Don't stand out to the niked and when I had I you like Bright Collos, always saying now, if you want to stand out, get you some highlight of colors. It's out. Figure some highlight of colors and I guarantee stand out, because that's what most of my company mints about.

That video is about what I got on like and that's as like I put that together on my own like this. That's basically like almost like a seek seven hundred all outfit. Nice, Nice. Yeah, it definitely stands out. Yeah, so I had to stand out and do what it do like. And then in the song I'm saying I can teach you about fashion. gave me so like I had to show him, like hey, I can really teach you about fast and if you fail, think good coordinated color, coordinated Nice, Nice. Now I want to go back to something that you said about how you've spent years hustling, grunting and making a name for yourself, which the music industry obviously a little different than it was before we were born. Coming back in terms of how you're reaching fans, how you're connecting, like even touring is a little different than it was back then. So what have you found to be successful and promoting yourself? Like, what I found to be successful is the Internet. Like the Internet is the win win, like basically, if you end up in independent artist and you trying to stay independent, you got to know what to do on the Internet. Like it's cool to have with physical prisons and stuff, but now we got the quarantine going on with the corner. So you know, it's not like, like a lot of stuff not going on like this, like this. So it's best to be able to promote and market yourself digitally on the Internet, because that's how I built a lot of things that I got going on. Like yeah, I got out there in the field school where and did a lot of stuff and posted and pushed and stood and stole, selling CDs and stuff, but the best way to me is the Internet, because if you can get the Internet to really like my great to your content and what you got going on, your whole movement, like when you personal people going to start calling you physically, did this come out and, you know, link with him and stuff, because this happened. Going with me like, like I came down here. I've been living in Atlanta three years and the first year I worked, I worked sixteen hour job at a warehouse. After that I told myself, no, I'm not going to work no more. I'm going to go full fledgs with the REP and that's what I'm going to do. So I told a boss man, I was like, Yo, I quit. He was like wow. I was like, I want to know, I want to pursue my dream, I rap career, and he was like, okay, he gave me a bonus, like for my last chick if you have been told me he believing. So after that I'm like, okay, bit let me find a way where I can get myself lightcause I already got a name in Birmingham. I got if I had to find a way to get a name enjoys in level. So I would like. I did a lot of researching on the Internet. I did my internet thing, video at the video, instagram promotion, Youtube Promotion, facebook promotion like spotify,...

...it tune promotion. I did everything that I needed to do and it built me to the point where I don't have to work or that if I had no more like I'm living from my rep like we actually it pays to be as you know, and I'll let you feel like and I will let come from having a strong Internet presence, because if you have a strong Internet prison, that's how you get your money through your screens, with streams and stuff like. It's okay to do shows, but you can make you can make the same amount of money doing shows with your screens, and that's how I look at it, like I feel like digitally, the Internet is the best way to market and promote everything that's coming up these days, even not dealing with music, but anything you got doing going on. It's way to promote market. To me personally, is usially Nice. And you mentioned a lot of platforms. Are Youtube, spotify, facebook, instagrams. You have a favorite out of the bunch, er, is it just kind of be on all of them to really, well, I, get your g music out. That my favorite instagram, instagram, because it was like I did I when I moved to then I wasn't really like being on Instagram, but then when I started really just focusing on Instagram, like instagram is legit. Get a lot of love and a lot of people, you know, really pay attention like facebook. This for family and friends, like just for Homi, saying family millments. And know I wouldn't say facebook is hands for real, for real, but Mr Graham gave me majority to my fans. Like instagram helped me deal bill. That's why I love instagram. INSTAGRAM is one of the best. No social sight side right now. Nice. If you've been using the reels. I know instagrams pushing that hard. Yes, sir, I've been using the reels. My reals been doing good. At first I don't know what it was and then my son showed me some. I'm like, okay, let me do some reals and stuff. Right know, it me and my kids. We got a I G page. Where we going to be doing where? We've been doing a little videos and reels, two zones and stuff. You know, my boys, my kids, they are they route to so it's like, you know, there's always around me, the music and you got that good market research with them to yeah, what of what they're their age group is into. For sure you got a good market research because, like I'm like, I'm like Fush, come to show. I ever have to stop the Rep. I got four boys that know how to Rep and got a lot of Salsin like they did, and they young. So you know, I can put all my money and all my time and energy behind him if I was the able like stop and just say, Hey, I'm done with the REP is that in in the plans?...

Are just way off in the future, like it's in the future like a at I get to where I'm going, I'm definitely braking my truths and now I'm good for that. I like you know, some people try to keep the truths and hitting and stuff, but the world got to know my truths and my truths and our famous without know it, like they just real, like they're real people, like everybody little my truth and like so, like I really feel like my truths and going to be the next old time me and there as in the family. Awesome, awesome. All right. Let's go to your tropology volume one. Can you kind of take us through? You talked a little bit about the writing process with high I was it? Did you have kind of a standard process throughout by throughout the making of the record, or was it more I sort of line, a sung by song basis? You kind of found a different winning formula for each like it was a song by some basis, like like I was going to the studio every weekends. Is dropping a lot of songs and me, my manager and my producer, we we got together listen to a lot of them and we picked out the twelve songs that we felt like they can stand and that will do they thing on the on the drip oology of MIS tape. So you know, that's basically like. It wasn't no real process for drip biology. It was just like in the studio every weekend, know this, dropping songs, dropping songs and then like okay, let's not, let's drop something to let them folch know I've been working. So you know, we came up with drew oology. It makes it wasn't no process. It was just like all like hey, it is done and do this spur of the moment type stuff. I drive. I actually was a spur of the moment tight take to put out because we really didn't, like we really didn't. We planned it, but it was like okay, we planned and then we went on and did it, but it wasn't no like okay, three months ahead or four months ahead the time for we playing it like I was just in the studio every weekend and some hot songs, dropping heat, dropping heat. So we went through a category. We tried to know, mix it up, because we want to put all the heat on one one CD. So try to mix it up and know, I'll flavors are all different generals. You know, Dr Olage, I believe it's like it's showing you that like my versutility, like, because all them songs got a different feel, different vibe and a different sound tool. And from from start to finish, how long was that whole process? Right from start to finish, it was like a good, good four months, a good four months. And the name volume one, tripology, volume one, suggesting there's more to come. Are you...

...just doing a volume tour? Is that's going to be a whole series of mixteps coming out. It's going to be a serious because, as you like, you know, I'm teaching. I feel like feel like you know, I'm a teacher to drip, you know, like because I talk about my real life, but in a way you can bounce to it's and Jig you feeling like it's drip Ologies, like basically teaching you how to speak on things, but do it with do it. We do it with spoke, do it with a look possess and you feeling like being you like, if you're going to be serious, because you know you got a lot of rep was that rap about their life and be so serious to the point where people like, man, I'm just I only want to listen that, you know. But if you do it and you talk about your life, but you sears, but you having fun with it and you bring a little possessed to a little souls to it, they like, okay, I can rock to this. Okay, yeah, he said he was spruggling, but he said there with swag, with salts, with drill, like. It's basically like I want to keep the volumes, going to teach people, like, you know, realm music, real music, like it's like you got a lot of repers that stuck in, like like they wrap one way, they wrap one way, they only I know, how to make one particular type songs, you know, and I want to change that in the game. Like, you know, be versatile, did because what other people say or they feel like you should wrap this way, is your career. You, you the artist, you the creator. Be Versatile, you feel and show these people that you got more talentgent all it then with it. Think you do like, and that's was my whole idjack would drip out of you as you want to keep going to like show these people I hate. Yeah, you, you, you just ain't no street wrapper, no gangster rapper. You, you trying to deal and DAB and I'll generals, and I think both from a listener perspective of like, Oh okay, he's got he's got multiple talents out here, but also just for yourself, like you could board doing the same thing all the time. You gotta, you gotta keep it varied. Yeah, you got to keep it exciting. It's just like a relationship. You got to keep your relationships its sign between you and your women. It's going to get dryed. That just real. That's real, like, and that's how I look at it with my rap for real, like you know, everybody, a lot of rappers just had the same repetitive sound and chance and stuff. You know, be different, be, be different, make yourself sound to what a point where people be like, Oh okay, I can really listen to him, like you know, and they won't compare you to any other rapper like I get compared to other rappers but it's in my own style. They like, yeah, we know this you, but you know the way you act, your whole percernal like we you remind us of feature, but it's not like causing my sound. I like that. I like the relationship of music. Analogy is that's good. Yeah, that's real. That's how I look at my music because you know, you know,...

...you got it, just like you little your women. You got a little your music. If you want the most out your women, you got a little. Love a hard. You want most out your music, you got to love it and love it hard, and it's going to pay a self spun on. So spun on it now. I always like asking a musician. That's because I think it's fun to reflect. But what was the worst geg you ever played? The worst way, I have to say, like this no spot that I had did at Birmingham and it was like, you know, the guy called me out and book man and he supposed to being paying me like four hundred dollars. That's where we had agreed of all, and when I got out there it was like Deod like when nothing organized, when not to go on the right way. People at the clue was tripping and then and he was shout on my money. You know, some stuff that had happened in the cool got dangerous and I'm like how never do this. I was in my I was in my own sit I was in Birmingham, out of the fountain, you know, I was in my own city. Know, and that's as sad man. You know I love my city, but you know, I you know this. This becomes somebody. Man, I got to stay away from my sitting. That does not sound enjoy. It's always it's always rough when you get there and they're like not expecting you or like not saying yeah, you like you like. So you don't know I was coming to do this. Yeah, right, no, we know. You need to get in touch with you need to talk to you. Like, no, man, I can't know that. It read thell. No, I would never do it again. That's why all artists make sure you have a performance country so these folks could know exactly what you require, what they required to help for you to come today. Clue, like, make sure that's real being make sure you have performance country, and if they don't have it, you can take them to court, because you don't want to be out here doing all listen, putting out this energy and work and spending your money, then go to the clue to find out you've been swarmed. So you know, good it to put that on put it on paper. Every Times I'm Bot try to come get you. Do So. Tell them put their own paper and eatmail it to you. That way you already know. Hey, this is what's supposed to happen, this is what put they supposed to give me and if they don't stick to it, okay, you'll see my lawyer. Let's get advice for really anything, like artists, musicians, widers, anyone out there. Make sure you get it in right, and it's really you guys to get it right, because it is bad out here dealing with these clubs. It's you don't if you ain't got a huge night like rightness. Primus. They really try and they be trying to pull one over. Yeah, absolutely, and that actually brings up a an interesting point, and you kind of touch on this a little bit earlier, with the Internet being a big promotional tool, obviously we're in the middle...

...of a pandemic. Concerts probably on hold till two thousand and twenty one at least. Do you think that the the sort of live music scenes going to kind of go back to how it was, or do you think there's going to be some ships out there now? I don't think nothing going to be exactly had was after the corona leaves, because it's look like people still like here means, here means are just like we're sent a milder species. So a lot of people like it's going to go back like it's a lot of stuff going to be piped up, but people are not going to feel the saying they're like they it's going to be kind of hard for people that just at the gate to enjoy the self, like at a large concert, because you still don't know, like okay, they see is gone, but you still don't know if you're still a lot there. And then so everybody, I feel like everybody going to be timid at first. You know, you know they're going to be timid at first. It like people like people going to steal, be wearing masks, masks they're not going to want people to touch them. A call for sneeze, you know, because like when you go out now, it's like, you know, if you look like you seek any fine, people looking at you like you like you are Zombie, like, Hey, get them up out of here. So, like, I don't think like whinning winning when everything pop back out the laves shows. Yeah, it's going to be next year, two thousand and twenty one, because the start right now still lam it is still like certain areas in the clubs you still have to wear masks and all lets. So and they have in parking lot con searts down here. So I don't think like it was like it's just going to go right back to normal. Boy, get back to normal. It's going to take time. Yeah, a lot of a lot of people lined up against the walls trying not to make out contacted her. What a lot of people go houses like looking bad people's prayer trying to see if this person got some. So you said you're a big tech guy as well. So it's there a piece of technology? You have an APP or something that you think everyone should be on, music related or not? Let me see. Let me see. Oh, alone, but it's a help. Well, I don't know. I use all the APPS I'm on. All these are up. You can thank Ocho Marla on it, and a's just me. I don't know. For us, like I told you, I'm here, like I love I'm so curious about technology. So I love finding out how things work and how things operate. So I got like a lot of EPPs on my phone. I actually got two phones. Nice. Nice. Have you looked at your your usage rates for all the APPS? I'm afraid to do it, but US rate. I know for like...

...my my social media, like socially, like my screen time be like six hours. To say that out hey, when you look at and be like no, spend that much time looking at my phone, like and it makes you wonder, like, Oh my God, but I'm an artist, so, like I understand why I skin so much time. But you know, I asked my wife. My wife, she's been a lot of time on what social media's she don't you don't wrap on. That's so I really believe, like what doings it? The whole world's being a good estimated for the six hours there and ady scream, hey, there's real hotcause I don't see, like, I don't see how could you even be like anywhere with the phone and not look at it every through three minutes. HMM. Yeah, and it used to be the go to to. It probably still is for people like if you're in line at a coffee shopper, like waiting to get lunch or something. It's like, instead of looking around, I feel, look at my fine, look at my phone and look at because ere than's own. You know, everything, it result were volves around the Internet. Now you know, and that's that's it. That's why I be telling like artists, if you do not learn the Internet, like it's going to be hard for your career to prosper. You know, because like the filsical thing is not, no, let's not, no more. For Real, for Real, like it's like I got it put all his time on the Internet versus a guy that me outside all the time at the cluthe. The Guy on the Internet, I believe, pop before the guy this outside here in the clothes and the malls and stuff. Absolutely absolutely. Is there any kind of technology coming out? I know apple had their big guy keynote speech this past week or a week or two ago. Any anything coming out where? You're like I need to get that? Well, I know Apple. They I say it's a it's a like, you know, like the MAC boop. They got like some little thing like that. They I can't think, but I know I gots to get it. Like basically, you know, they post had like a little hologram. That's what it is. MMM, like a little that the like. It's proposed to be like a Holograun come atter thing like this what I've been looking at on Apple. You have to go research and know what I'm talking about. I don't. I don't on had, like I don't know what the name that they was called in it and so but like, if they do, it's going to be dope, like it's probable to be like two thous I mean twenty twenty two or two thousand and twenty three. But it's proposed to be like a holographic like it's with the computer and the watch stuff. Nice. Nice. Yeah, I don't I don't think I know too much about that, but that sounds real cool. Yeah, like Apple. Like Apple. That's all I use. Like apple, apple, everything. So like they I'm being on like stuff...

...that they be Havn't coming out and you know they are. You know, they are posted a post a merge with all do a little marriagement. All right, I can't even think it's a look. They post a marriage. Would have know the having not like Merrige on a permanent type stuff, but just get together and make something like like any thank good man. I wish I knew it, man, because I think everybody going to need it. I think everybody, I promise you. I think everybody gonna need because, like that's what I do. I sit up here look this stuff like like different ticks and new technology that's coming out the way. I feel like, okay, the whole world going to be on it, the whole world going to need that. The whole world going to use that apple. Like really, it being a lot of stories. Like if you go, you just got this what I'm tod just Google Apple. I'll go to a website and just read Sam of the stuff that they got coming up and you don't know what I'm talking about. Yeah, it is impressive that, not even just apple, but like some of these tech companies, that the consistent innovation that they come out with. Yeah, always impressive to say like the PSFIVE, I guess to have, because that's so like a like it looked so like different and dope, like, yeah, I play Games. Who? Cause I got kids. Yeah, my kids are sitting here and gang for a whole day. We might have Gamer day where we just we because I got like three, four games at my house and we'll see four TV's and one room and everybody on a different game. Just Yang you know, it is what it is, but that's that's cool. Man. Like I with the technology, I'm the type of person I like to take stuff away, take take stuff for port and read wires and put it back together in a different way to see what it worked this way. What's your favorite thing that you've taken apart and put back together, like, like computers? Notice CPUS. I got it. Took hard a lot of CPUS in my life and put them back together, change out the whole drive or connitting them to another computer. Like before people started doing all this, is like, well, a computer can connect to another computer. I was already doing that when I was like twelve or thirteen, I think. I was still scared of computers. Bent there. That's when it was out, big and fat. Man. It was, in fact computers with the big scream and the be yeah, you know, they're that was big, big and like the original computers, where they're like the size of a wall. Crazy how far we've come. We do as the sad that we to grow the lot, but we did rot to take. All right. Well, we'll wrap up with another music...

...question. You kind of mentioned little Wayne earlier. I but always like to wrap up with the top three, and I'd love to hear your top three inspirations. My top three is musical inspissions. Yeah, would be, I say, plutty like this, my cool Jason Bob Marley a little way. Fantastic. Then, like my top three inspirations like bars, like going as music, Michael Jackson, Bob Marley, because like they are three of the greatest to able do the music. Like I really want to get, like to their way. They got or surpassed, and I mean it sounds like you're on your way. You're grinding out there, you making it happen. Yes, sir, yes, sir. Just got to keep on working, keep putting the foot work. Anything it was going to fall in work if you gotta have a huge work, if this absolutely and she know people want to check out your music, want to get in touch. How can I find you? They can prid me. Instagram, facebook, Youtube, basically all the major screaming web sites. Its CEOCH, no Marlo. You could just type in Google. We put CEO to no marling Google, and Google got everything you need to know, all the music Deos, whatever it is you want to know about me, just put I google. Fantastic, you know, Marley, thank you so much for the time. I appreciate that. All Right, man, thank you to man. You have a bless day and I enjoy cheving with you as well. And can I wrap up with a Corny jail like we always do? Yeah, I gotta check one for you. So hopefully, hopefully, Hershei. There's this new new group that's called ten and twenty three megabytes. They haven't had a GIG yet. Yeah, I like it. I like I got a use it. Yeah, I was sight. That was it was born, and because it makes a lot of sins, that was tight. Yeah, thank you. You have all right. You too, might keep out the good work. All right,.

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