Good People, Cool Things
Good People, Cool Things

Episode 82 · 1 year ago

82: Building Culture and Growing Companies with Martin Rooney


Do you ever meet someone and walk away feeling motivated, like you can accomplish anything in the world? After listening to today’s guest, you just might be ready to run through a brick wall (though you don’t actually have to do that).

Martin Rooney is the founder of Training for Warriors, turning a modest idea into a massive business. He’s continued growing both his business and his network, navigating a successful speaking career among everything else he’s doing. I’ve met a lot of people in my life, and few are as fired up as Martin is about what they do. And lucky for us, he’s sharing some of the mistakes he’s made along the way and what he’s learned from them.  

Martin is also the author of a dozen books, most recently Coach to Coach: An Empowering Story About How to Be a Great Leader and High Ten: An Inspiring Story About Building Great Team Culture. The books are great stories but also drop plenty of knowledge around leadership and building strong cultures within organizations, whether you’re a company of two or two million.

Good people cool things as a podcast feature and conversations with entrepreneurs, writers, musicians and other creatives. Get inspired by their stories to do your own cool thing, and here's your host, Joey held. Welcome to good people, cool things. Today's guest is Martin Rooney, who has done so many cool things in his life. He is the founder of the training for warriors system. He has worked with athletes all across the world. He's spoken all across the world in thirty five different countries. He's written more than a dozen books. His latest coach to coach, and his brand new one, high ten and inspiring story about building great team culture are fantastic and really great for anyone, whether you're in sports, whether you run a business, any kind of leadership position all about building culture. We're talking about the culture killers. We're talking about some of the cornerstones for having that great culture. We're also talking about Martin's worst speaking gig, how he might fare in the four hundred meter hurdles. If you caught the Olympics last month had just crazy record breaking all going on throughout it. We're also talking about our favorite sports moments, because Martin has again had so many good ones, and if you're not motivated by the end of this episode, I don't know, it's a tally, because we're getting lots of good insights here and I feel like going off and accomplishing a lot of stuff as soon as this recording ends, which we can pretty much do right about now. If you like to get in touch with the show, can reach out joey at good people, cool thingscom or reach out on facebook, twitter or Instagram at GPCT podcast. You also always head on over to good people, cool thingscom and support the show via the store. There's lots of new merch on there, lots of goodies and you know what, maybe we'll have to have one after this episode, because I feel like there's so many good takeaways from this, but I'll let you hear all of those for yourself in this conversation with Martin. Well, Hey, my name is Martin Rooney and I am on a mission to make a world of better coaches. Now, where did that start? My mom was a physical education teacher in my first coach, I had a coach when I was in seventh grade find me then when I was at the darkest times in my life, and and he told me I would look perfect for something, and that's something was track. Seven years later I'm in college on a college starship for track and field and IT changed my life. But then, in a weird twist of fate, I made the US bobsled team and then got an opportunity years later a coach top professional teams in the NFL, the military, UFC champs. What I saw along the way was the world was in great need for coaches and I made it my mission to the kind of dissect what does it mean to be a great coach? How do we help more people? And I've been presenting on that around the world. Now my organization training for warriors is a a global fitness organization changing the lives of people every day. And now I guess you could call you know, the vehicle I'm using or the elevator now, is actually books. I've written twelve, but the last two. One called coach to coach and the other high ten of just been released in the last year and coaches, business owners, parents around the world are going nuts for it and it's helping me with that mission. Fantastic. We're going to get into all of that, but I've got ask, since we just had the Olympics on. I always love watching the track and field events. What was your favorite event? Wow, that you know. Well, here's what I would say. I'm also a track and field coach. I didn't mention that. So I coach at the High School here and I've done that for the last four years and then it was the middle school for the last three before that. So I'm a huge, huge fan of track and field. But what I would say is, and here's a weird one, the four hundred meter hurdles, guy's race and girls race. I don't know if people are aware, if you're not a track and field fan, but...

...the world record fell in both of those races. So that means that's the fastest time that has ever been run in the history of humanity. And the two records that they broke, the second place finishure in each one of those races, also shattered the world record by what is it considered an astronomical time? So when you set shave off of a world record, maybe joey, it's like a point, oh one. Well, these guys broke those and girls broken by over half a second. And why I think it was so amazing to me is, can you imagine waking up the next day and you've broken the world record by half a second and you didn't and you weren't even the winner. And so those races had amazing stuff about it. And I got to go to the US Olympic trials in Oregon. So I was there and I watched Sidney McLaughlin break the world record there as well and then for her to decimate it again. It's almost the to the tow of the Carston Guid from Norway and her record. I mean those might be two of the greatest performances in the history of track and field, regardless of event. So that would be my aunts. How would you do on the the forgermader hurdles? I would not do so great, but you know, we talked offline. I'm wearing a notre dame hat today because my daughter is going a notre dame for track and field bad we leave in a day and so I'm you know, she's going to be a freshman and she actually does also run the four hundred meter hurdles. So I can't tell you how I would do, but I would tell you. I would tell you I can coach it. And so she's going to a pretty big university for that. So, but she's also a Heptathlete, which is why I love all the events, because she gets to do a little bit of everything. And yes, that was a little dad pride, but me right now, I would not do so. Huh. Yeah, I think I'm more in that boat. If I were, if I were competent at track and field, I think I'd also be a hepped athlete because I think it's fun. You get to dabble in everything. Wow, yeah, well, and not only that, but you know, but they call you the the greatest athlete in the world if you do good in it. Well, maybe, maybe we'll be seeing that in the coming years. Then your daughter will be greatest athlete in the world. Hey, finger, fingers crossed. But what she has already achieved. You and I were talking about that, especially in the face the pandemic and all the things that had happened. Man, I I couldn't been just more happy for what, you know, she's about to experience and we're just really excited for her. But as a dad and her be in my training partner, I'm also I think it's going to be bitter sweet when we get in that car and leave and she's not going back with us. Yeah, for sure, you'll have to get some some facetime training in, for sure. And speaking of doing things and accomplishing things during the pandemic, you wrote two books. It has it. It's hasn't even been a full year and a half and you've already got two books on your belt that are both doing fantastic. Tell us about them. How did you write them so quickly? Well, it's funny because I think people do that say that like hey, so here's what I would how I would answer that is joey that the two books came out. That didn't mean I wrote about so the first book, coach to coach, came out two days after we went into the pandemic. Now, for anybody that's produced books, and these are with a very big publishing house called Wiley, you know the same authors that John Gordon or Patrick blency one. So the book was I had done that. I it took me a year to write the book and then you go through all the process and then that's when it came out. So that one, there was a very long process before that. And Remember, took me twenty years to learn all the stuff that's in there before I wrote it. And then when that one came out, because even though it was the pandemic, it exploded in people were so into it. They needed it right like we needed leadership. Then we were hungry for coaches and inspiration, which is what the book is. It's a parable style. So it's a fictional story. It's not a textbook, it's not an if this, then that picture. I like to usually say if you're familiar with Mitch album and then maybe also a guy of a business,...

...guy like Ken Blanchard, if a Mitch Album and Ken Blanchard Book had a book baby, it would be coach to coach and and you know, and people love that style, their stories within the story, and they loved it. Now it did so well, the publisher challenged me and now that we were in the pandemic, they said Hey, and here's the great line, right, and they said Hey, you got anything else? I was like, do I got anything else? I got tons, and I said now that we've taught somebody what it means to be a coach and how to coach man, what has really got revealed now is the businesses that are really doing well or the families that are being strong during this. They have the best cultures right, like they've got a great culture. And so what I really to find out what was what that meant to me. And again, the story. So I showed you this one, coach to coach. Well, high ten is again the same format story, fictional story, but it's thirty years later and it's all the stuff that that guy had learned about how to build a really great team but also a great business. And that one just came out a few weeks ago and people are going nuts about it. It's already almost outselling coach to coach already just because people are hungry for the next book. But yeah, that one took me about a year to write and and also edit and design and everything else, and then now it's just come out. So really, even though both books have come out in a say year, year and a half span, there's a three year span of writing them, but a twenty year span of accumulating the knowledge to be able to write it. So yeah, so it's almost nobody saw in the pain. They just they just get to see the baby. That's so, he's good, though. You can hide the pain and just so just show the good results of it. Now do you get to relax a little bit now that the second ones out of are the publisher is going to be back for a third one? Hey. Also, for anybody listening, it's not even about the third one yet, which I do have a plan for that, because this was always a trilogy in my mind. Nice. But here's a little takeaway for anybody that ever wants to either write a book or have a book come out, is it takes like you just said, it it's hard work, it's pain to write one right. It takes discipline. That's all I mean. Every day get you know, getting to the keyboard and putting it together and just doing enough work until you will have something. The key is not writing a book. There are hundreds of thousands of books that are produced every year. The key is, can you get enough people to hear about it? So, just like I'm doing right now, we're talking about it, what I will do on my blogs, what I will do on my own podcast, when I will do speaking or talking to anyone or presenting somewhere out there in the world. The real work begins after it comes out, because that's when you got to get the marketing going or get somebody to hear about it. So so it's kind of funny how you said, Hey, are you? Are you now laying back or relaxing? No, how is when you put you put on the gaps and the real work begins. And because, man, I really believe in both books, but no one will get to understand that unless I'm screaming it from the rooftops, because there's a lot of white noise in these days and and there's a lot of stuff to choose from. And and you gotta you got to either say something or do something in a certain way that somebody's going to trust in you to read your stuff. And so, yeah, I picture for the next year I'm going to be ceaseless again in my pursuit to get people to hear about it and then from there that's when I'll hopefully maybe start thinking about doing the next one. That's what I like to hear. Yeah, not rested on the laurels and a good reminder to, I think, to any really any kind of Creative Project Act, and certainly a book is. So much goes into the marketing elements of it. And I always like to chat about the covers as well because, as you know, there's lots of books out there, whether you're looking through a bookstore, you're going on mine, maybe you're just paging through small little thumbnails on your phone and I think your cover very simple,...

...but I catch it. Yeah, this one pops. It was, you know, hey, it was my idea to and not only that, but see from the color schemes where you see how they're almost inverse of one another, so they play off each other, same size. I'm holding their phone, but yeah, it was. And that idea too, is that I wanted to what encapsulates this great culture. And it's not just given a high five, man, it's a high ten. Boom, it's those hands slapping. And then that's when the Emogi idea came to me. Now, remember, that's a very small component within the story of the book, but it was just something that is not only both provocative but it's something that resonates with people. And Yeah, it's took me a lot. It took a long time. Yeah, guys, for anybody listen, if you're doing a book, it may take you longer to come up with a cover you love than it does to write the book itself. And it's such a intimate process. But at the same time to somebody might set me up twenty designs and you actually love them all, but you got eventually, you know, from the colors to the fonts, to the DOC designs, to the look. It is really important because if it wasn't, every book could be covered in like a brown paper bag and that's all we'd have. And and if you notice, out there nobody does that. Maybe that's a good marketing plan that for for a new book series, just the broad paperback with now no discernible the only one that stands out. Yeah, and I think to like that's such an interesting point of like you might like all twenty covers and it's almost easier if you hate all the other ones and then there's a one that stands out. So so making those decisions I think, very, very vital. Well, and you can what I always do is then I show it to a ton of people and you know what's crazy? Everybody has different tastes. To M child with twenty covers to twenty people and each one of them likes a different one and it only it only makes it worse. So so, yeah, throughout the because I've done a lot of other books, some of the other books that were much more fitness based and exercise based those, and I love those covers too, but those took and so much work to come up with and and if anybody wants to check them out or see what those covers are, you just type in Martin Rooney and books into Amazon and you'll see them all. But but yeah, like, you cannot understate the process. And then, Hey, the editing too. So my books took as long to edit as they did to write and and it's a painful, painful process that nobody sees when you finally have that finished product in your hand. There's a whole lot more work than just somebody sitting at a keyboard and type in it out. Do you have a quirk in your writing? I as as a writer myself, I certainly like editors a hundred percent. Are Invaluable and I very appreciative of everything they do and they'll point out things that I had never realized before. So do you have anything like that in your writing? For sure? Well, I'll tell you a quirk and then my style. So one quirk that I noticed that I was not that I am using the word. It's the word that that when you edit something. I start now I'm good enough to do a lot of it myself. But the word that I must have it hundreds of times and and especially when you're trying to produce a book, a lot of times you've got to condense it you want you know you might have to move a thousand words or five thousand words, and I found just taken out the word that I saved the thousand words and it didn't change any of the structure. So that was something I don't know where I learned it but or why I put it in there, but that was something that I started to realize, holy cow it I just do it over and over again, that it isn't it's not a necessary word. But then I would also say, Hey, with my style though, these books, they are now reflection to me. I'm a storyteller. For instance,... know, we got out and I'm telling you about my daughter, I'm telling you about I'm telling stories. I just told those the hurdle stories, and I try to get people to kind of live it and I'm telling the stories writing the books. And so what I came up with was I wanted to write stories where the characters tell stories, so there's stories within the stories and that's what the books are and people love them because I believe people's brains resonate with stories and so ultimately that's my style of the books. But definitely quirkwise or in not even work, just maybe grammatically inefficient would be the way to say it, that I sometimes I'm using too many words and maybe even I tried to be too descriptive. And what I found too, is once you remove the that so you can also remove a lot of adjectives, you know, like see, don't like the word. Really, you don't have to say in the book like Hey, he thought it was really fun take the really out and he thought it was fun. And I really got into the to the writing process and it was kind of an identity crisis right, like I'm a speaker, I'm a presenter, I'm a coach of a business owner. I never really introduce myself as a writer or an author and it was funny that I said, wow, this is my twelve book. Maybe I should start thinking like like maybe maybe it's okay to say, Hey, I know how to do it a little bit and I really dove in writing or reading a lot about writing and which may seem boring to some but if that's your craft, right, like if you're probably a computer programmer. You got to read a lot about that and I don't know, it helped me out a lot to really see how other people do it. Absolutely, absolutely, and as far I think the segues nicely. I knew another question. I had them jumping a little bit around from my night my notes here, but you talked how you're also a speaker. Very unsurprising. After chatting with you, even for just a few minutes, I can already I feel more energetic. I'm like ready to take on the world, and I always like hearing this. Whether it's a musician, I like hearing about their worst show. For speakers, have you ever had a terrible speaking GIG? Absolutely, I mean, let's put it this way. For everybody listen to Hey, I until the pandemic. It got to the point, Joey, that I was presenting pretty much every weekend somewhere in the world. So I've presented in thirty five different countries. I used to be in front of more than tenzero people a year minimum. I have. I presented for Richard Branson's company in Wembley Stadium. I've had, you know, I've had some big gigs, the army, Rangers, Navy Seals, a lot of professional sports teams, but it all started that, I can really say my professional career. I started. I didn't get paid and it was every Monday and Wednesday night I gave a free speech in our business. It was called the preseaspeed school in New Jersey, right outside New York City, where I would give this free speech. We advertised it in the newspaper. Who wants to come here about the future of sports performance or how to train your kids? And it started off and I might have two people show, you know, and for this hour and a half talk and then it would be for people and I would learn things and how not to make mistakes and I would video myself and I would see not only was it a bad gig, I was lousy right and and then, just like with the quirks of removing the thats, I was a lot of ums, you know, you know's that kind of stuff, and slowly you chip those away. Slowly you really refined your material, just like an artist, just like a speaker, and then those rooms started to have twenty people, Forty people, sixty people, and then some of those rooms would have somebody in there that would say, Hey, I need you to come talk to my business or Hey, I want you to come speak to this organization, and that has led me speech after speech, year after year, and then it took me to the biggest stages. But maybe the biggest lesson within there is whether you're a writer or your speaker or musician, everybody's got that story. Right, you got to pay your dues. I...

...remember I hey, here's a cool one you might like. I hung out with billy idol. Hung out with billy idol and his book had just come out and I'm grilling them and he played the worst shows. I mean he would show stuff he was playing and playing these little one room gigs. I mean the Beatles did it right, like the Hamburg years, like they were. They were playing these horrible shows, but that's where they got great and it's the people that they do pay their dues, but they always keep the love for what they're doing. You're going to refine it and do it, but without a that out. Yeah, it didn't start with. Oh, I just had lots of skill and now I'm on big stages now. It took a took a really, really long time. Because that story I'm telling you, those those speeches, those were in one thousand nine hundred and ninety nine when that started. Swear at twenty two years right, and I'll tell you this for anybody listening, if you do something pretty consistent for twenty two years, you're going to probably be pretty good at it. Right. Most people just aren't that consistent. You know, period. Yeah, every week, weekend. It's very consistent and it was very stressful, you know, I can imagine. Yeah, when it when this got removed it and hey, you know, we're talking a hundred fifty days on the road, a year. We're talking be careful what you wish for. You know, it was millions miles on planes and and a lot of time away from my family to and the pandemic. It gave me an opportunity to focus on the writing more than the speaking, and now I definitely know that, even if the world opens up again, I will not go back to this same kind of hectic life that I had. But I don't regret it at all either, because I got to see the world and meet so many interesting people. But speaking same musically, here's a cool fun fact. I went to the same high school as John Bon Jovi. So he's a he's a little older than me, but dude, he's been on tour ever since I was thirty. WHO's thirty straight years and I cannot imagine it. But it's just got to know they love what they do and they were doing what they loved and and but you do something long enough and hard enough, great things will happen. Yeah, that's I went to a show last night actually, is the first one I've attended post pandemic, and yet you could just tell like every every artist that came up on there would make some comment like, you know, this is like one of our early shows back to and you could just see like the energy emanating from them with how excited was. Yeah, there re mind that how much they loved it. Right, like it's easy to probably be to say, Oh, this is a grind, this stinks, but then take it away from them and it might just be the reminder again, man, I love music or I love performing or I love being up on stage and rock and you know. And Yeah, so I think some great stuff is ahead for humanity when the world goes back because all those all that energy and all the things that people learned about what they really loved. That passions going to shine through. Now you said you've traveled and spoken at thirty five countries, so I assume you're probably a master packer at this point, very good at packing. What's something that you have to bring with you on a trip? Wow, well, here it's kind of interesting. Obviously, Hey, the first stuff toilet trees. Don't forget them, you know, because I have forgotten them before and that's how you learn. That one is no fun. But but an interesting one would be it's almost like my backpack because, because what I'm saying is hey, so I underwear, your clothes or your toiletries. That's kind of like my bag. But the bag I always worried about was kind of the backpack. Do I have a headset? Do I have adapters? So a very big thing is when you go to other countries, they don't have the same plugs that we have and they don't use the same type of electricity. So you've got to have adapters that can work in many different places in the world. And I'll tell you what, you learn that the hard way when you don't have one, because when you go to that country they don't have any of those because they're all that country right. So so, for instance, Ay, you're not going to go... the seven eleven by Your House and get an adapter for an American plug because we don't need those here. And and so I would say that. And then, definitely I got to have books. I'm avid, avid reader, and that's something may be important to say to if you want to be a great writer, better be a great reader first. I have read a thousands of books in my library. I'm a maniac when it comes to it. I crush three this week. I just put them on my shelf in the way that I do that this morning before this podcast. And I don't know, I'm I'm a lifelong learner and I cannot imagine, say, being on a ten or fifteen hour flight and I don't have anything to read. I would lose my mind. So usually my book my bag is packed with way more books than I need. But but you'd be surprised how much you could read, say, in a twenty or thirty hour round trip tripped, depending on where you're going in the world. Yeah, I am always surprised by what I can read as well. I'm like, yeah, I can maybe get like a couple chapters it and then it's a full, you know, full hundred eighty pages later and you've leanned. I'm like, Oh, perfect, this is great. Well, and and it's funny. Hey, the books I mentioned today, high ten and coach to coach, you can finish them in in a round trip travel thing, because some of so many people have told me that they're that they love reading on planes. It's like, wow, I started it, man, I was halfway done when we landed and I didn't I didn't even want to land yet. And then on the way back I crushed it and and it was also by design. So yeah, I want everybody to know these are not arduous reads. These are entertaining, but you're also learning. But you're going to get this sense of accomplishment as you smash through it because they're easy to understanding. Fun Versus, you know, I could never write some textbook. That would be, you know, just a slog to get through. Yeah, I think that's a less entertaining read anyway. So I'm glad. I'm glad you didn't go that route. But you touch this a little bit about the importance of culture and one of the questions that I always like to ask as a question you wish you were asked more frequently, and you said, what are the secrets to building a great team culture? So, Martin, what are the secrets? Well, Hey, here if I could break it down, and just like I mentioned, hey, before you ever write a book, especially in particular on a topic, then you better have done your research on that topic right. So, if you want to consider yourself a world expert, I can't say that. There's a number of books, but but I guess what I would say is here to be safe, if you've read like twenty, five to fifty books on a topic, you're probably going to be pretty knowledge. And here's the thing, though, one or two books, maybe not. You're scratching the surface, but there's still probably so much more to explore. And whether it was in coaching, which I have hundreds of books on my shelves, and then even culture, probably the same thing. But same too is true for finance or biography or fitness. Any before I was ever going to write about any of these topics, I had to really believe that I hads and it had exhausted so much information on it, reading, but then also going and meeting many experts in the field that are doing it. And here's why I said that. After all my notes and everything that I had gone through, on everything that I had read, then what I do is I look for the common denominators. I say, okay, now, of all of them and the different ways that they're saying it, what do they agree on? You know, what are the things that everybody talks about? And that's when I had my big breakthrough. Right. So here the secrets ready. First secret. Can have culture if it's just you? So what does that mean? There's got to be at least one other person. So if you got a friendship, there's a culture between you. If you got ten people in Your Business, there's a culture there. If you got thirty on your team, there's a culture there. If you've got if you've got Twentyzero at a university, there's a culture there. So it is there's an interaction or a connection between those people. That is what culture is and people can feel it, whether they call it a chemistry. So that's the first component. Now what is that feeling? What is that component? How is... interact or what are those exchanges? Those are done through behaviors, right, it's how the People Act. Of Up to each other or with other people that aren't within that culture. So it's behaviors, right. That was the next thing, and then the third one was, well, what influences behaviors? And it's what it's how those people think. It's their thoughts, it's what they believe. And so as I was playing with those words, right, people, people, actions, what they think, I came up with what's in the book and I call it the three bees, right, and it's the nutshell of culture, because I love to define something down to so, so simple and then expand out. And that's the book. And the three bees are, instead of people, I called it your beings. Right, it's your beings. Who that are? They you're human beings. Instead of your actions, it would your behaviors. Right, instead of your thoughts, it was your beliefs. And so the three bees are again beings, behaviors, beliefs. And here's how it works. Culture is nothing more than the behaviors that are carried out by your beings because of what they believe. Right, like that is what it is. So in your own home, that that's what it is, in your on your own team, that's what it is, in your business. That's what it is and and then what I do throughout the story is expand all that but teaching and lessons and make it super, super engaging. But ultimately that's the secret. So if you want to change your culture right like so, if you say, man, my family's not going great or my business isn't grown great, you gotta assess and then either change or reprogram one of those three bees. And if you do it and all three of them are aligned and work and how you want it, man, things are going to be awesome. And that man, guys, that may have seemed very elementary and simple. And here's the thing. A master of something doesn't make that something something more complex to scare you. They make it very easy so you can understand it. But why I'm saying that is that little rant I just had took me about twenty years, wow, and I was able to do it in a couple of minutes, and that's what I believe we should all be striving for and master. Well, thank you for spending the twenty years on it so we can we can learn it in just a couple of minutes. Yeah, why? That's the that's what the books are right. Like the books, guys, the books. You get them on Amazon for twenty bucks, but they save you twenty years and what I call that as an inexpensive lesson. You can either learn the hard way, like I did, make a lot of humongous mistakes and blow it, or you can read these books and immediately jump ahead. And that's what books are, that's what courses are, and conversations and and the best in the world take advantage of those, where the people that usually spend most of their time complaining don't. And so that would be my challenge for everybody that if you want to be a better leader or you want to create a better culture man, then get the two books and I promise, I'll make this guarantee. I promise you're going to love them, or you can write me and I'll send you your money back, because I have not there. Go on Amazon. They're over five hundred and five star reviews right now. Nobody doesn't love it. So I've got enough proof now with those out for a year and a half that I'm so confident that it's helping people that I want you to get excellent work all around. Love the money back guarantee. And Yeah, I was I was reading some of the ruts before we hopped on and it just like those. You can, I think you can tell when there's maybe, like, you know, a fake reviewer, like you can tell it's like a friend of the the author, anything like that. Yeah, I go on there too and I don't know where they're coming from. And and I'll tell you, hey, you're something that's important for anybody out there that's going to put their art out there, whether it is in music or book or Business or whatever. It's scary rite you put it out there in the minute it's out, you know, you said, Hey, is the work down? It's like no. Now now as when... gets scary, like what does everybody think? Right, like you, you put this out there to they like it, that they hate it, and man, that's a scary time and you have to have a thick skin, because what I will say is not everybody is going to love what you do. Right, but and and and actually, yeah, I don't know. If you want to try to make something that everybody loves it, you'll probably drive yourself crazy. But if you've done something really good that enough people appreciate, you know you did a good job and it's almost amazing how many reviews. You know, like right now high ten is new, so those are starting to trickle in now. But you know the coach to coach book, it's over four hundred and fifty reviews by itself and that's more than all the other books combined. So it just shows people are going crazy for and there. And if you look there from all over the world, they will show you the country they're come up on too. So it's really, really humbling and but it makes you feel good when you really put your heart and soul into something when people like it. So, but I wrote it from a standpoint that I wanted to help people and I think when people read it they know that and like, if somebody's trying to help you, how can you think it's you don't like it right like. So it's yeah, it's been a it's been a real lesson with that too, because I wrote it from that heart. You know, our mindset, and it's reflecting back on that now with what people think. I think you've touched on this a little bit with you talking about how people could complain their way out of something and out of doing something, and one of the elements that you talk about is eliminating the five culture killers. So you don't have to give all five away because we want people to read the book, but can you touch on one or two of them and what people should look out for? Yeah, well, Hey, I'll touch on yeah, like here. Here will be an easy one to touch on, and it's a big breakthrough and it's a big thing that people are quoting me from the book that I didn't know it was a big breakthrough for me, but it's seeming to be very powerful for all the readers. And here it is. You Ready. Ego Above all is the killer of culture. And what do I mean by that? When it's when you make it about you, when it may when you make it everything is about you and it's your ego is driving everything, then you can't be part of a team and you are not a contributor and you're not excited when someone else does something and you're always comparing yourself to everybody else, which is also a killer to so in our day and age of social media and you know kind of look at me, look at me, look at me. You know, that's the opposite of being on a team, right. And so, as the book walks through through the stories this is one of the major breakthroughs that happens for people. And and I'll tell you, ask yourself right like, I'll say this. I was not always the best teammate when I was growing up. I wasn't. I was usually probably making the cultures worse, but I had to learn by those mistakes, especially as I became a leader. But a leader, hey, and everybody can take this where they want, but the pandemic also showed us that the world was starving for leadership. And you know what, when the leadership became all about ego, you watch the leadership selfdestruct. And and everybody can take that where you want, but man, leadership is not about look at me and III. Leadership is about how can I help you? And we, we, we, and so that would be my answer to that one. And hopefully everybody has some breakthroughs. But also, hey, guys, watch it when you are in a leadership position that if your ego is holding your back, it's time to put that in check. I love getting rid of the IEIES and focus on on we, we WI. It's very French, as I said that out loud, of love it. Now I also want to talk about your training for warrior system which has grown exponentially over over the years. So can you kind of take us back to the beginning of that and what's what's next...

...for twenty the rest of two thousand and twenty one and beyond? Well, it's a I think it's a very interesting story where I was orthopedic Physical Therapist first for a while. I sometimes forget that about myself, but I wasn't. I wasn't fulfilled as much as I could be. I love to wear I work. The culture was great and it kept me there. That's how powerful culture is. But I knew I was destined for something bigger. I had an energy, I had a way that I connected with people. I wanted to be around sport again. But everybody told me that's what you don't want to do. There's no future in that, you can't do it. But I didn't listen right and I started going, I guess you could say, against the grain, and I started just attending course. This is in the mid S. I'm I'm attending courses, I'm trying to find any book or anything I can get my hands on to learn how to be a better coach, learn more about fitness and on an airplane to a course in Tyler, Texas, which you might Oh. Yeah, I meet this guy and his name is bill precy and he was starting this fledgling company called precy speed school, and by the end of that trip I knew I had to go to work with him and over the next decade and a half we built it from a essentially in a van driving around seeing if anybody wanted to be faster, to a hundred location franchise affecting millions of kids around the world. And during that I started working with not only high level football and all these others pro sports, but also fighters, and no one else had ever done that before. I was one of the original students of a guy named Henzo Gracie, of the famous Gracie family, and they took a liking to me and they said Hey, we want you to do this with us and we want you to help us, and that was kind of the birth of training for warriors. So I started training these world class mixed martial artists. No one had ever done it. I didn't know what I was doing at first, but I was honing what now I understand was the genesis of the system. People started becoming very aware when I was doing win and they asked me to come teach courses and they and and then I started writing articles and those articles turned into a self published book that went so big I got a call from a big publishing house in New York City called Harper, Harper Collins, and they said, Hey, do you want to do this for real? We want to do a real one of these, and I put out the first book, called Training for Warriors. It's gone on to sell over, you know, a hundred, fifty thousand copies and six languages around the world. And but here was what was interesting, Joey. It wasn't fighters by in the book. It was regular people. See, everybody want to be a fighter, but they wanted to train like one. They wanted to get the results that the lean bodies. And what I had stumbled upon was you didn't have to be a fighter to do this stuff. It was it was for anybody and they would lose fat build muscle and that led to courses and the courses led to people said I want to run this program I want to help or people with it. Now you talked about the growth. At our zenith we were at three hundred locations in over thirty countries around the world. But for everybody that's aware, and this is shown vulnerability. When the pandemic hit, most gyms were closed around the world and many of those in many countries or states in the US were closed for three months, and then six months, and then nine months and then over a year. And for everybody listening, it's very hard to keep your business afloat when you're not allowed to be open and you still owe money to landlords. And unfortunately, that's that has challenged our, you know, the business greatly. We've had so many that have not just survived but thrived, but a lot of what I worked so hard for was really challenged and undone over the last couple, you know, almost two years now, and but still we are still thriving, a stronger. Are Thousands of people per day doing training for warriors around the world in in places and also, you know, online or with my books and with... blogs on training for Warscom. But what I would say is I am still uncertain of the future because now with this Delta variant, you know, we've got facilities in Australia. They just locked that, they just lock down there. Now they're going into their first lockdown. You know, some of our places in Europe and Belgium and Denmark they still have an open back up yet. So I don't know and I'm very unsure what the future holds for how we're going to continue to navigate this. But I know one thing that it's not going away and and you know, I don't know if we'll ever say, meaning training for words and not going away. But I would also say that I don't know if covid will be something that goes away or not. We're going to have to learn how to live with it and maybe what the new normal is and that stuff that we are still navigating. But the ultimate lesson of it all, and why I feel most proficient in writing a book about culture, is it has been the culture of my organization that has kept us going and it was those relationships with all the warriors that use the program that, when so many other businesses went away, we didn't edit all stems back to having a great culture. And Man, maybe that's the greatest lesson I've had through the entire pandemic. Yeah, I think it's been highlighted so much more than ever. For a cultures always been important, but this last year and a half has really, really just like put it to the forefront. And Martin, you're almost off the hook here. We always like to end with the top three and you and I, we're chatting before, we're both big sports fans. So we're going to alienate the people that don't like sports. Listeners enjoy sports. Let's hear your top three sports moments. Oh Wow, I thought you were going to say sports teams. I was all ready to go. Well, here I'll give you. This is pretty interesting because many times people will say it would be easy for me to default. Hey, when I was a speed guy with the New York giants and they won the Super Bowl, I was working with a guy named Frankie Edgar. He won the UFC title. But here's here's sports moment. Actually, I could say number one, number two and number three. I was working with a they all bob high school right, which I think is this most amazing time for everybody and many times the last time people do do sports in their lives. And I worked with this high school football team called Wayne Hills and New Jersey for a decade. We have the second longest winning streak in state history. There was a point when we won fifty five in a row and and it's funny that I say we, because that's how much I felt part of it. Right, I was only a coach within the organization, the head coaches and everything else. It's a shout out to everybody, not just like I did it. But there were two moments, right. It was to state championships, which you play on the floor at giant stadium and these are high school kids. And the first one, they call it the second miracle, at the meadowlands and we were losing with barely any time on the clock and the other team had just scored and they were kicking back off to us and I thought, man, it's over. And they kick it off, but it they at least kick it to our best player and he's running. I'm like, okay, something could happen, but four guys jump on his back, but this kid, using all his strength and nothing left, he pitches the ball to this kid who was really young on our team. But the kid runs all the way around the back end and runs like eighty yards for a touchdown and we win with like no time on the clock. That I don't I don't. I think I will never forget it. It's a I couldn't sleep for a week after that. But then with the same team the next year, and I have a youtube video of this, it's called the power of a coach, where I give the pregame speech. There was this weird altercation weeks before and the governor of New Jersey step then and removed half our starting lineup, which they should have never gone, and I'm thinking there's no way we can win because we're missing half our team.

But I still give this speech about believing and we were losing it halftime, fourteen twelve, but we end up we go on to win, you know, fifteen fourteen. And it was so though, and after that game kids were giving me such hugs my mouth was bleeding from them hitting me in the face with their shoulder pads over over and but when I went to bed tonight that night with a fat lamp again, couldn't sleep. And then, I guess being selfish, but we talked about why I'm wearing this notre dame hat. The third, probably greatest sports moment happened during the pandemic and my daughter, who noted name, was always her dream and I didn't know what was going to happen. But I always promised her if we just kept working, even when the tracks were closed, and if we trained in the street or we did whatever it took, and even when the college is said you couldn't, they didn't, you couldn't recruit anymore or we didn't know if there was gonna be any more sports. We just kept going and I just always told her to beliieve. and One night when I thought man, maybe nothing was going to work out, she screams and my wife runs upstairs, and then my wife screams for me and I run upstairs. I get up there and they're both crying and I didn't know what happened. I thought all the dreams are over right, and my daughter takes her phone and she puts it in my face and it says, hey, tell all the other schools are out. Welcome to the fighting Irish and Notre Dame and all our kids came up, by a four daughters and we all had the greatest family hug maybe we've ever had. Everybody was crying and all three of those stories no one will ever see the years and years and years of work that were put into all those kids and nobody's going to maybe really know those. Those were an Olympic medals and wit, which I've had athletes that have won. But you know what, those were the three, maybe greatest moments for me. Yeah, that's such an awesome but hopefully no fatlet for you. Yeah, yeah, family Guike. It wasn't her nice, Nice, yeah, she was. She wasn't work. showed it now. Congrats to her and safe travel. Since you're you're headed out tomorrow leaven for SAP. been crazy. That's going to be wild. Will Martin, thank you so much for hopping on the podcast. If people want to check out any of your books or learn more about you, where can they find it? Yeah, so, Hey, go to Amazon. It's the best place. They always have deals going. Right now, coach to coach is like five bucks off, depending on when you listen to this. I'm not in control of that. Amazon does those things, but they'll create discounts for books sometimes that are doing so well they want more people to have it. But I would recommend. Hey, you can start with either one, but you can't go wrong with both and you're going to love the story. I promise you can find more about me it on instagram. I'm the Martin Rooney. You can go check that out. Of My sharing some cool stuff and you'll see a lot of the things that we talked about today. I have a website called coaching greatnesscom. Some great blogs on there and if you want to see more about training for warriors, you can go to training for Warriorscom and check that out too. But Hey, hopefully, if nothing else, do you take some action on some of the stuff we said today. And and Hey, I'm really hoping that everybody stay safe during this but also enjoyed what we had to say there. Yes, absolutely, thank you so much. I know I feel inspired. I'm like I got but mentally going through I'm like, all right, here's all the things I'm going to get done after this call, Martin. Thank you so much, my pleasure. And of course we got to end with a Corny joke, as we always do, and topical. We're talking about track and field. What do sprinters eat before a race? What? Nothing. They fast get after today, people. I like that one. I'm gonna have to pull some kids that one especially. Why? Yes, after that, please use it, please. He is it good people, cool things. Is produced in Austin, Texas. If you were a fan of this episode. Go ahead and hit that follow button. That helps more people here the show. You can send me a message Joey at good people, cool thingscom. Thank you to all of the guests who have been on good people... things and check out all the old episodes via good people, cool thingscom. As always, thank you for listening and have a wonderful day.

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