Good People, Cool Things
Good People, Cool Things

Episode 99 · 11 months ago

99: Kitchens, Baby Pterodactyls, and Building a Legacy with Timothy Reazor


Fifth & Cherry owner and Marine Corps veteran Tim Reazor knows the most precious commodity we have is time — and the memories we can create with that time. Leaving a lasting legacy is super important to him, and his cutting boards are meant to be passed down from generation to generation. 

Tim received a cutting board when he was in college. Now, 20 years later, he still has it. That’s an impressive legacy, and there’s plenty more where that came from at Fifth & Cherry. 

We’re chatting all about Tim’s passion for tangibility, the keys to creating memorable experiences for customers, and we’re even briefly greeted by a baby pterodactyl. Wins all around! 

Good people cool things as a podcast feature and conversations with entrepreneurs, writers, musicians and other creatives. Get inspired by their stories to do your own cool thing, and here's your host, Joey held. Welcome the good people cool things. Today's guest is Tim Razer, founder of the company FIV and Cherry, which makes cutting boards that will last you not just your lifetime, but your family's lifetime, your kids. It's something you can pass down and that's something that's very important to Tim, is creating a legacy and cherishing those moments that you have. We're talking about why? Well, I'm not going to spoil up. We're going to talk about the room that is the most important within the house, the impact of having a tight knit brand and community, the tangibility of life and how we got started in the business, because it's kind of a fascinating story of how Tim Got Fifth and Cherry up off the ground and now it's doing great things. And if you're a local text and over here, head on over to central market and you can see these boards in all of their glory. If you like to get in touch with good people cool things, you can reach out via facebook, twitter or instagram at GPCT podcast and, of course, if you like the show, go ahead and subscribe, follow Holler, give five stars and it'll be glorious, just like this conversation with Tim. For people who don't know who tim razor is, can you tell us a little bit about yourself and I kind of give us your elevator pitch, but also tell us the type elevator that we're right and eye we are writing on a I would like to tell you a long term elevator, and so not not a superfast elevator. I create products that you you buy once, I'm going to service them forever and then they're going to be in your life forever, and so I'm a really big fan of the word forever, because I think that the world has lost tangibility. I think that there's a lot of things in technology that are just wonderful. Right, can you can we pause for one second? Yeah, I hear screaming baby. I never go to go see who. Let's go. Mean baby's got, take care got. Okay, so we have thirteen year old daughter, four year old boy, baby pterodactyl and a boy on the way. The Baby pterodactyl is one. She's while she's like it's nineteen months, but my God, she has got to set the lungs on her. I Love Nora to be like if you go to my twitter feed, it just at TJ razor, like so the way I meditate, like I can't sit in her I've got too much add I can't sit in a room with my legs crossed and and like just concentrate on the silence. So what I do every morning, and it's not like at a certain time. It's just like when I when I feel like I've had enough coffee, you know that I will find a picture of my kids and then I'll just send it out to the...

...universe and it sounds it might sound like that's not right, but it it centers me on everything that's important in my life, which is really the whole poor purpose of keeping real simple device like like these cutting boards like you in our world and so like forever, because, like the tangibility in life has been lost with technology. I mean, zoom is wonderful, like we're talking on zoom right now, recording the audio zoom like that. That's that parts wonderful. I'm not anti facebook or anti twitter or social media, but there's nothing on my phone in facebook that when I pick it up it says mom. And the reason why phones and facebook have like they pop up memories. If you have a photo APP or facebook as a photo has a reminder of your memories, it's because the digitization of memories makes you lose them. But when you go into the kitchen and you create and you're using something like a cutting board, or or maybe it's your mother's Pires bowls, or or maybe your dad handed down the knives sitting for Thanksgiving Turkey with right like, you remember those and you can't help but pick up that utensil, those bowls or this cutting board and not think of the person you created memories with. I think the world is lost a little bit of that and I aim to return it. So it's not even so much as an elevator pitch, like where the world's going fast, like we make a product that's created by human hands. We use machines, but it's still hand arrange. We're the only ones in the world that's still like you can't see it on the audio version of this, but like this is where cutting boards look like without like when when not in the not finished, and like it takes human hands, human eyes to look at the arrangement of the wood and arrange them in a certain way that it gives you the best surface for your knives to cut on. And they're so incredibly sturdy that they won't wobble, they won't warp, they won't separate to laminate. And then when they get used heavily in the kitchen, which is what I want them to do, I want you to mail it back to me and for free, I'm going to do the Labor to make it look brand new and then, for free, I'm going to send it back to you and the world has lost forever, you know, like there's things that are they have warranties or guarantees, but there's so much legal Mambo Jumbo. I am I'm against all that. Like just send me the board. I know it's my board's got my name on it and I what matters to me most in this world is at people use my product and love it like there's no better feeling in the world. I was just having this conversation with to tiny's, my wife, she's we were family business. We own fifth and Cherry together with and you know, we have the fellows in the... on the team and stuff, but are we saying like it's the best feeling in the world to have a product that people love? Like we have packaging where people will open it and you don't know what's in the package and though they're crying when they when they realize what it is, and someone cynical on the other end of the world's very cynical, which I believe cynicism is a disease. You know, we purposely ship in a brown wrapper and inside this Brown rapper is a white box with simple letter and it just says fifth and Cherry. You open it up, it's velvet line and there's this letter and we we have this. We don't hand right them anymore, but we did when we first started, and this is letter explaining exactly what is in this box, and it explains pretty much. But you and I just talked about with Tangibility and memories and and love and being able to hand this down generationally, like it's just not for you. This, this board, is for you now, but you're just minding the till, like it you're going to give this to someone and they're going to use it and they're just minding the till and then it's going to be handed down and we get people that cry over this simple block of wood and it's the best feeling to have something that is so enjoyed and and and they we get the letters back, you know, the emails back, or the twitter, the the private message is back. I can't believe this. This is like they leave it out all the time. They love it and you wouldn't think a kitchen utensil. It's not a utensil. Kitchen implement could could create that kind of emotion. But I'm telling you, if you go, if anyone listening goes home for Thanksgiving dinner or Christmas dinner or that one special thing that you smelled during the year and it just makes you miss home, that's the emotion that this can evoke and that's the Tangibility we aim to return to people's lives. Not An elevator pitch. I think we were on an escalator that went so maybe went up and down a few times, but we had a crying baby in there too. Yeah, that we might have been. It was a small pterodacty only you might get at it. We might have been at an airport. You never know what a really small airplane with a crying baby. Yes, I'll give a I'll give a shot out to the I'm sure was probably like for but I was on a flight back from San Francisco yesterday. Well, probably not yesterday, about the time this airs, but yesterday as we're talking, and I she was phenomenal, like did not was not even fussy at all, like the whole trip. I sadly, the baby across the aisle did not have the same success. But also babies. They got their tiny ear drums and they get, Yep, demolished on a flight like it's I get it, or actually is a great flyer. and Oh yeah, like it's just interesting. What provokes the baby pterodactyl sometimes that they're inner tarodactyl comes out. I think it was because I came upstairs to talk to you and I left her. I guess is such a bad thing. After all, she...

...can use a little independence to it's fine. It's fine. Now you've been running this business for a little while now and I think you know, anytime someone starts a business, I think you you certainly have a vision of how things will go, but things pop up along the way, but that are unexpected or surprising. So what's that surprised you about running a business other than covid. Yes, other other than covid. Yes, non covid. Addition on Covid, the on. If someone ever said, what if they wanted to start a business, what's the best piece of advice I have for them? It's it's too simplistic to say understand how to sell your product like that. That's just so broad and unhelpful. What you really need to know, I believe, is how to express and articulate your value proposition, and when you can do that, then you can delve into what is known as feature benefit. And feature benefit is crucial, because if you can articulate your feature for the consumer, your features for the consumer, and the benefit and separate those two in their mind, then I think all is lost. And I know that for a fact because I couldn't do it. And so I'd have to tell you that when we open the doors to fifth and Cherry, the people were just beating down the digital doors and couldn't we we sold that right away and it wasn't the case at all. Like you, we really got knocked I really got knocked on my butt, like I thought I did. All the things that you're supposed to do. You know, beautiful website. We had facebook adds running like all the things that you see really generalized business, you know, like threads on twitter. Right time for a thread, and it's An and, quite frankly, like it looks helpful, but it quite frankly asn't like. If I ever did time for a threat, I would tell you what I'm telling you right now. Be Able to articulate your value proposition. Then that leads into features and benefits, and now I will explain. So features of my product. While I make in the world the only board that steel reinforced, their steel pins running through every layer of ingrain cherry. That does a number of things for the border round, along with the hand arranging, the hand clamping and gluing. The only ones at scale and the world that take the time and spend the money and pay the employees to do this. So we're not in it for, you know, slap them together and get them out the door. No, I want every board to be able this day and the test of time, and that takes a little bit of time and a lot of money. And so well, if we're going to do it, let's do it right. And so we'll. How does that benefit the consumer? Ten well, when you get our boards, are boards because we're only using en grain cherry, they're naturally antibacterial. Cut Meat and Vege on our boards in three minutes back to area, die on our boards. Our boards are purposely reversible. You can cut on either side of or board. There's no feed on the bottom. You're going to get maximum usage out of our board. Oh and, by the way, because we're cutting on end grain cherry, our wood is actually self healing. It's like the biggest modern technology in an old school product in the world. That let me explain for the listener. I'll create a visual. So you've got like a stack of spaghettian right and it's drivees spaghetti and you want to...

...cut it. You know horizontally you're going to get them two stacks. That's what most people are doing when they caught on plastics, bamboo or what are known as long grain cutting boards. You're cutting on the wrong fibers of the wood or, in Bamboos case, the grass for your niy's. If you have nice knives, you want to keep your knife sharper longer. Create the best cutting surface, the safest cutting surface, cut on the end grain. So you got to stand the wood up and then what happens is you're cutting on the end grain and because you're cutting on the right side of the fiber, the proper side of the fiber of the wood, when you go to and fro with your cutting strokes, the wood has this magical zipper effect and it actually kind of heals. That's why you can't really feel knife grooves in an end grain cutting board. You see knife marks occasionally, but you can't feel knife grooves. And because the because you're cutting on the proper side of the proper yeah, I guess, the proper side of the wood fibers. The bacteria, the water can't get in there to separate the wood and then breathe the bacteria. And that's why the boards and natural bacterial all features. Well, Tim what is the benefit fit of that? Wow, let me tell you, because our boards are built like that, with that kind of honestly it's simplistic, elegant technology. That board is going to be in your family forever. See, I refinished our boards forever and so when you use our board and maybe someone drops it, maybe someone mistakenly puts it in the dishwasher. Something happens to your board, it doesn't matter what. What matters is that you get it back to me, I fix it and then we get it back to you and it's ready to use again. And then there's going to come a point in time when you and I aren't on this earth. That were our kids are, our friends are loved. One someone's going to have that board and every time they touch it they're going to think of you. So I'm not selling you a cutting board, but I'm really selling you is the ability to live on forever and I have someone think about you every day. And so that's the benefit of everything we do in the cutting boards. And if you have a product out there, whether it's it doesn't matter. If it's SASS, it doesn't matter. We're talking send the conductors before the podcast, doesn't matter what it is. I have an emotional appeal to my products because it's what I believe in my heart. But you have to be able to delineate feature and benefit and if you're not, if you're not able to do that, I don't know how much success you have, because I can tell you that my world unlocked when I was able to explain what was in my heart when I was able to take that and then be able to talk about it out loud. I think that segues nicely and to another question that I was going to say that I have, but I kind of sourced some questions from you and I think this is a good one. Of It's even more of just a thought, I would say, then a question, but just the tangibility of life. Yeah, I you know, I never begrudge anybody their experiences because everyone's own a different journey, right. But so I deployed three times to Iraq. I was Marinhow compter pilot.

You, I don't know how you don't walk away from that experience without this deep appreciation for being being alive. My experiences or my thoughts on the tangibility of life and celebrating just the simplicity of being here and doing good really stems from that. Like I, and I'll tell you, I got out of the Marine Corps, work somewhere and made every mistake you could possibly make. You know, what do you mean? People don't show up every morning to six. I am ready to rock and roll and you know, and and just it wasn't. I had a great, great attitude just wasn't. It was very the transition for me was very hard, like it is for many. And then, by the honestly, by the grace of God, just I had a bunch of people around me that were so kind that they let me make all these mistakes and learn from them. And you talk about grace, and so it's something that I do. You find it. Maybe that's not extended every day. People not experience simplistic ways cutting you, cutting you off on the roads or, you know, just not being polite out in public and stuff, and so I had a bunch of people that extended me a bunch of grace after I got out of the Marine Corps. I was really grateful for that and so now here I am wanting to return that and just I wanted to deliver the best product for people every day. And you know, I have business. Is Really Hard, but I got to tell you that the events that led to this life has so positively shaved me that I'm I can every day be be not grateful, like it, like it's weird, like it. Let me give an example, because I feel like I just talked around, like we're we I'm joking about Nora and she's like she's got a couple words and they all sound like this creechure baby pterodactyl might make when hatching out of an egg. And but there's going to come a time where I'm going to really miss that, you know, like I'm the one who takes the kids to daycare and picks them up, and I have taped every greeting. So remy since he was since you can walk. He's for now, and now Nora. I have taped every greeting after the day, like I go to work, they go to school, and then when we reunite, I have got every one of those running up to me or the joy on their face. And Man, I don't know if I didn't have the Marine Corps, if I wouldn't have that appreciation for those simple moments in life. And now I've got years of these right and there's going to be one day where the kids find all these videos wherever they're stored, right in the metaverse, you know, wherever that is. When I'm longing go on and there's they can't help but know how much I love them, and so I lead with Tanya, the the cont this company in my vision. I don't I don't want. I don't care to pay appear to look slick.

I sign my business an emails with Smiley faces. You know, I like the old Suncho and you know, smile face. I I am happy and I want I want people to be. I want to be around happy people and I want, I want to just lead with like you sounds so please, a sound lead with love. But look, this isn't I don't want to name any other products, but this isn'tcom productcom where we're going to take a bunch of facebook ads out and pump them into the system and you know, we make sales and none. I want relationships with my customers and I want them to be in our lives forever. Yeah, I think that's a good just reminder of really, for any business is it is all about the relationships. I'm sure you've seen two over the past like couple of years, the how brands are trying to build more community with everyone, and I think you can tell the ones that are really genuinely doing it and the ones that are kind of trying to like almost artificially create something that's that's not really there. Yeah, and let and not to be confused with being being nice in having this outlook on life doesn't stop me from wanting to win, as it stopped me competitive. Doesn't stop me from understanding that I believe brand. We said the word branded. It triggered this thought. Brand is so important to me, not not like being on brand, but like the brand of fifth and Cherry. Like when you think a fifth and Cherry, when people think of they hear the worst fifth and the words Cherry together with an ampersand and they know what my product is. I just want them to understand. I wanted to think like the best love last forever. Will stand behind it. I can. I can get ahold of one of the founders and they're going to take my call, like I want that. And if you say weld some what it? What business are you trying to emulate? You know, honest to God, Costco comes to mind. You know, I stood in costcoes line a couple of years ago and this is just stuck out in my head. I'm with my wife, Tommy, and I think with Remy. We're waiting to return something that had broken and in front of us was a lady with a chicken, you know, one of the five dollar roasted chickens right delicious. Yeah, you actually like those. And so the lady says in front of us. She says when it's her turn to to tell the person at the counter what the issue is. She goes, I left this chicken in the back of my car, and the woman behind it kind of goes okay, great, do you want to get another one? Do you want some credit? She goes, I'll just go get another one, and I'm thinking that's service. You know, you go to some other stores, you getting some weird looks. You're going to you know and you're going to get told the pounds and and no, no, I believe in that Costco method. Or Central Market here here in the Great State of Texas is an offshoot of a TV so ahgb is one of the most beloved supermarket chains and are in America. It's Wagman's and AGEB are one and two or two and one, depend on how you look at it in terms of loyalty and brands that people love in the supermarket space. And structural market is a part...

...of the AGB family and you can go in any social market and it's the same policy. You got a piece of fruit that didn't take striping it back who cares or just tell us and they'll give you a credit or give you your money back. And treating people well, I believe, is like cord brand, because if you can't delineate yourself, like I can't, I can't ever become commoditized. If I have to fight in the commoditized space, I'm going to lose. But I can separate myself by brand and what we represent the people. And then it takes a lot of effort to follow through on that, on that, on your brand design or you know, your promise of brand, and when you follow through with that, I think in two thousand and twenty one, or maybe this airs in early two thousand and twenty two, when someone listens to it, I think that that wins them for life, because so many products don't live up to it. And so yeah, I think brand, brand can I don't know how we got talking about Brando than you said the word brand and it triggered a thought in my head, but I appreciate you letting me, let me talk about it. Yeah, I mean that goes that. That comes back full circle to building a legacy, building memories. I said, we're branded. It triggers something in you and well, just like fifth and Cherry triggers, we did our first live stream event. I'm always amazed. So people will look at me like it because I'll go and in essential market they're carrying our boards and the like. Do you want to Demo your boards? I'm like yeah, and then once someone else said, what are you going to talk about? I'm like, you give me thirty seconds and I'm going to make interesting. And so anytime that somebody gives me the opportunity to talk about cutting boards, because it's so much more than that, I will take it every day and I my promises. I'll make it interesting. I hope someone out there listening is found value in the discussion of feature benefit and found value in, I'll say what? Because when you're getting your teeth kicked in like it feels like you're making no traction right, like I can I can tell you, like our first holiday season, even our second holiday season of covid like, how it felt, you know, like when you're when you feel like you're doing you're doing any things you know you need to be doing, but you're not making the progress you want to be making. And you've got to have this core like these core values that allow you to take the next step forward every day, because there's going to come a breakthrough. But if you don't put that grind in May, that might be even over overused, because hard work doesn't equal success. Sometimes you got to figure out how to work smarter. But that's all part of the process. And so what you got it, you gotta se you got to keep doing it. And so another question that I have sourced from you. You're just making my job easy by feeding some of these questions, which is the life one. I think I might might have an idea of where the stints are will go. But what's the most important room in a home, regardless of where you live? It's the kitchen, of course, and the reason why is that's where, like. Kitchen isn't just... prep. Kitchen is stumble out in the morning, coffee, whatever your routine is, and then you're setting the tone for the day with whether it's for yourself or whether it's with your family, or even growing up, go back to when you were a kid. And so where did all those conversations happen? Like, just broke up with a boyfriend. I don't know how to handle this. Tears getting set up on the counter because you skinned your knee to get a bandaid. All these types of things happen in a kitchen and I think that it's the most I think it's amazing, like it like kitchens are the heartbeat of the home, and so I look at them with a lot of reverence. You know, ours is a zoo it all, like we put wood floors in when we moved into this house. And you gotta you got to be really quick on your feet, because there is a boy riding a scooter that somehow he is finagle to keep inside of the House and he goes really quick in the kitchen, like he takes the corners look like he's on rails, you know. And but that, but those are things I'm going to remember, like number one, rit his name running or Remington. You remember when Remi Right, like he had a tricycle, but then he upgraded to the scooter, you know, because he can go faster. And so, yeah, the kitchen is everything, man, it's not just food, it's life. Yeah, I'm picturing my brief time using a scooter and I can never get it very well. So I'm impressed that he's taken take a quarters quickly. I would usually just like topple over if I went too fast. Everything is quick. I feel I'm I'm about to turn forty six and the kids keep me young, like can I. You got to keep moving in life, I believe, and you don't want to become brittle, either mentally or physically, and the kids keep me young and I love it. Well, that's like ways nicely too. I creating some memories in the kitchen there, and we always like to round up with a top three. So you're almost off the hook. Care I've got one more on and and you can pick which one you choose, because you spent three stints with the Marine Corps as well as obviously you have lots of children and you grew up had lots of good memories. You can either Pike Your top three memories from your service or your top three childhood memories. Let's get a little stalgic. Oh sure, Um, well, I can mix them up here. I I'm a MOM's boy, so I still text my mom morning good night. I sent a pictures every day of the kids. I miss my parents like I just just being around. I'm like we were in the kitchen type family, right. My Mom's Italian like just talking with the hands, like all the like. I'm I'm my mother's son, you know, and... I miss those small in person conversations just they're not they're nothing important, right, but they're everything, and so I don't, I don't. I miss those moments growing up. Marine Corps. I Love the Marine Corps and anyone who's ever serve knows that is never a hundred percent great, it's never a hundred percent bad and the thing you miss the most is a camaraderie or the esprit to corps with with people, because what an amazing group of people. Without being too dramatic, you think about this, there's there's people that you've never met in your life that you're going on a trip with. That would absolutely without blinking, and I die for you if it meant, you know, saving your life and winning the mission and doing that, and that is incredibly special to me. But the one memory that stands stands out like it just just just a lot. We're in Iraq and it was the first time they could vote and one of the one of the missions we want on one night was to take poll workers to go set up the Poles. What, what courage these people had like they you used to not be able to do that, right, and or you'd get hurt if you voiced your opinion outside of what the regime was. And hear these people are so proud volunteering to go do this for the first time, you know, and wow, what what you know? There is such I have such an appreciation, I know a lot of people do, for the freedoms we have in this country. Like God, I feel lucky, you know, like I just feel lucky that I'm here and just you just can't take it for granted when you take people from just for the opportunity to voice their opinion or who should lead their country right, you know, like it just stuck with me and those those are the things. Bunch of nonsense, too great memories, but that that is by far I get. I don't know why it's the one that sticks with me, but it's the one that I kind of remember Alon and so yeah, I think that. Honestly, I don't know if any I have any to that. Like there's, you know, the birth of my kid. Ah, that's a great memory. Now I just I'm in the moment. I think that's the biggest thing. Like I do my best to live in the moment with these kids and the live this life and just enjoy it. It's really easy to get down, like I don't know if you you know I you can spend too much time watching the news or you can always find something to drag you down, but I I choose actively to not do that. Yeah, my my phone will do the I like Wall Street Journal and see any day's and I remember I waking up one time in it like a minute later got the little Ding for it, but I don't remember at what point. This was probably around like the capital riot from the beginning...

...of last year by the time to sairs, but I the it was like, you know, like more rioting possible, like some celebrity had died and like a new wave of covid start your morning here, and I was like that's such a negative way to start the day, like I'm not trying to do that. Yeah, you know, it's interesting that you mentioned that. The way you the way you start the day, and and I we talked about this. I don't know if you were taping, but the way I choose is that that what you just said is exactly why I start my day the way I do, and so tiny and I get up around thirty most most moorings, sometimes by choice, most times by kids, and and so I we're we'll talk. You know, I'm not saying that we wake up and it's just engaging conversation. There is a lot of coffee in my life and so, but what I do to center myself? Like some people take the time to meditate, read, whatever is you need to do. But for me, I pick one picture from from recent memory. That's all my phone and I tweeted and three hundred and sixty five days a year I do that one thing and maybe a small cat, like I say good morning to the world and it's a small caption of what the pictures about, and that centers me on what the most important things in my world are and like, because I do believe people wake up with anger. The news is not meant to make you feel good. The news is meant to get you to hang on through the commercial break or through the ad on the phone, like through the as you scroll, to get you to hang on, because it's fear based and it and it needs to keep you gripped to the screen, whether it's television or phone or podcast, so you continue to listen and listen to the ads and once, once you realize that, you can let that go and then you can choose how you absorb your information, and I think it's really powerful when you do that, because, I believe me, I understand there's a lot of angry people out there and I think the way you described how people wake up to all these alerts on their phone, like what happened overnight, I mean that's it might actually be one of the worst ways to wake up. Yeah, I would, I would agree. I'd much prefer to get outside and get some fresh air. Yeah, at least at least, you know, he s off a few minutes. But I'm I'm like everybody else. I'm human. I look at my phone first thing, you know, I wonder what happened in this and it's like, you know what, maybe I should change this up. I like it. We're changing it. The year it's going to be. It's going to be glorious, I hope. I hope. If I gut so I made a good so I did. On twitter. You can find me at TJ razor. That's not a shameless plug, that's just I you know, it's interesting. I have a lot of people my dms are open right and so I have a lot of people that actually DM me and say these make my day. And I've...

...about Elevenzero, maybe Twelvezero, followers, and the messages I get from people a little older than myself whose kids are grown. It's heartwarming and and it feels good like if you just like people say I want to change the world, and I always say look, just help one person, just one person, and it makes all the difference in the world. And so to know that I brought a smile or some kind of joy to someone's face that early in the day great way start love it. So TJ razor on twitter. If people want to learn more about you or about finding Jay, where can I find you? Oh, fifth in jurycom. I always tell people go to the about US page. You got to just click the little menu and you go to about us and it tells the story of why we do what we do. There are very specific reasons why we do what we do because, listen, there are easier ways to earn a living. I'm grateful for this one and to say that I'm creating a brand that will be here for hunt, you know, a hundred years. You know that that's that's pretty audacious. But my family how this all started. We make kitchen cabinetree. I never went into the business. I went into the Marine Corps and we were giving these boards away with the kitchens we would make. And I you know, after the Yuwait recession, it kind of kicked the teeth into the shop a little bit. Of People Umber two thousand and eight and then we're family business and we about thirty guys working for us. And then as the years went on, you know, my parents got tired and I thought what can I do to to help help the shop and the people that work there never leave like their family. I there's a gentleman in the video, if you go to the about as page, is names Alfredy's named African American gentleman. I was six years old sweeping the floors at his feet. I've known him since I was six. And so how can I keep jobs in America? How can I help save the shop? And I had one of these cutting boards for years and so I thought, you know what, it's this product. And so then I put myself back through school to do it, and that is explained on the about US page in a way that I don't give it justice, and so that's why people they that's why they one of the reasons why they like fifth and Cherry and what we're doing awesome. Well, Tim thank you and I concur. I was. I was reading that earlier and it is all fantastics right video. So keep it up. What you give it up are awesome. Thanks so much for hopping on the PODCAST. Thank you. Thank you for having me. Absolutely and we've got to end with a Corny joke, as we always do. I even try to make it a little topical. Probably a little bit of a stretch, but I wanted to tell you a joke about carpentry, but I didn't think it would work. Get after it today, Bob. That is nice. Good people cool things is produced in Austin, Texas. If you were a fan of this episode, go ahead and hit that follow button. That helps more people here the show. You can send me a message Joey at good people... thingscom. Thank you to all of the guests who have been on good people cool things and check out all the old episodes via good people cool thingscom. As always, thank you for listening and have a wonderful day.

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